World
The benefit of nostalgia? Positive memories activate the reward pathway in the brain, which is essentially a release of chemicals that make us feel...
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Digital Journal
All posts tagged "Brands"
Business
For businesses to keep customers they need to focus on building and strengthening the supply chain.
Business
The tendency is for consumers to make statements with their brand selection.
Business
Are retailers experiencing a turbulent tide of consumer disillusionment?
Business
A new consumer survey titled ‘2021 Global RepTrak 100′, considers the best companies worldwide by reputation. The outcome enables an assessment of how companies...
Business
Voice assistant technologies remain a hot commodity, given the ubiquity of Alexa and Google Home devices (although oddly, not Apple’s Siri to the same...
Tech & Science
MBLM’s Brand Intimacy COVID-19 Study is a review of brands based on emotional connections during the pandemic, as assessed by consumer surveys. The media...
World
From factory floors in India to the warehouses of Cambodia, garment workers for global brands say the collapse in demand triggered by the coronavirus...
Business
Making up the remainder of the brand intimacy study top ten, automotive brands comprise four out of the top 10 places. This is an...
Business
Brands need to take an ethical approach to deepfake technology, avoiding practices like manipulating images of customers to help increase hype around a product,...