Business
Brand consistency is often underestimated, yet it has a measurable impact on business performance.
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Digital Journal
All posts tagged "Brands"
Social Media
Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might disappear from the...
Tech & Science
In recent years, artificial intelligence has become deeply embedded in marketing workflows.
Business
AI rising: 78% of firms now use artificial intelligence in at least one business function, up from 55% one year earlier.
Business
From Google to Netflix, prominent US companies are battling internet boycott calls over their perceived political leanings in a polarizing election season that has...
Business
A radio ad, heard on the air between February and March 2023, which promoted the expansion of London’s Ultra Low Emissions Zone (ULEZ).
Business
As of January 2024 Tesla has a market cap of $754.96 Billion. This makes Tesla the world's 9th most valuable company.
Business
Personalization shouldn’t be the end all be all, but rather an opportunity to learn something about your customer.
Business
What does AI make of brands? Is the output based on the inputs that go into the AI in the first place?
Business
An experience designer’s role needs to span visual, interaction design and research expertise in order to efficiently deliver a product’s value in a way...