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A new consumer survey titled ‘2021 Global RepTrak 100’, considers the best companies worldwide by reputation. The outcome enables an assessment of how companies...
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A new consumer survey titled ‘2021 Global RepTrak 100’, considers the best companies worldwide by reputation. The outcome enables an assessment of how companies...
Voice assistant technologies remain a hot commodity, given the ubiquity of Alexa and Google Home devices (although oddly, not Apple’s Siri to the same...
MBLM’s Brand Intimacy COVID-19 Study is a review of brands based on emotional connections during the pandemic, as assessed by consumer surveys. The media...
From factory floors in India to the warehouses of Cambodia, garment workers for global brands say the collapse in demand triggered by the coronavirus...
Making up the remainder of the brand intimacy study top ten, automotive brands comprise four out of the top 10 places. This is an...
Brands need to take an ethical approach to deepfake technology, avoiding practices like manipulating images of customers to help increase hype around a product,...
The consumer data platform, Tealium has released a new report titled, “Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data.”...
One major trend we’re continuing to see in the space is the rise of private social messaging channels. According to the 2019 State of...
When employees take the path of least resistance for creating documents, they often skip the process of ensuring their documents align with the company’s...
The Toluna survey finds that states that 93 percent of back-to-school supplies are influenced by the list generated by the school. This means that...