Tech & Science
Cybersecurity researchers from University of Plymouth, U.K., have shown that many websites offer poor advice on security for users of their services. This includes...
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Digital Journal
All posts tagged "Brands"
Business
The consequence is that established brands need to maintain consumer trust and that to maintain their reputation, brands need to be mindful of consumer...
Business
New marketing trends suggest people consume influencer content at a surprisingly low level across platforms. This is on average between 1 percent and 11...
Business
Recently brands like Adidas showed their support for #EqualPayDay by participating in the conversation on social. There is a reason for this, outside of...
Business
Kevin Kelly is founder and president of Bigbuzz Marketing Group, and he has over twenty years of experience helping diverse brands such as Honeywell,...
Business
What makes a brand become a ‘superbrand’? According to the British Superbrands Council this is an assessment against three criteria, namely quality, reliability and...
Business
There are lists for the most identifiable brands, even the most loved brands. But what about ‘brand intimacy’? In 2017 a chart was issued...
Business
Mario Natarelli, is managing partner at MBLM and author of the bestseller ‘Brand Intimacy, A New Paradigm in Marketing‘. Natarelli’s branding agency MBLM has...
Business
Companies invest millions of dollars into promoting their brands every year. But 42 percent of the American population feels that marketers of the brands...
Life
The concept of ‘brand intimacy’ has been developed by the company MBLM. It is defined as a new paradigm that, according to Mario Natarelli,...