Business
According to data from Elastic Path, there is a disconnect between how brands rate their work in delivering futuristic experiences. For instance, brands, on...
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All posts tagged "Brands"
Business
The consumer goods industry ranked high, placing fifth out of the 15 industries studied in MBLM’s Brand Intimacy 2019 Study, which is the largest...
Business
MBLM’s Brand Intimacy 2019 Study is very revealing as to how consumers and brands interact. The survey is the largest study of brands based...
Business
The survey comes from the Brand Finance Global 500 for 2019, which measures the top five hundred brands across different measures. Brand Finance is...
Business
According to Voxpopme’s founder and CEO, Dave Carruthers, if you’re a brand today, consumers need to be your best friend and it starts with...
Tech & Science
Cybersecurity researchers from University of Plymouth, U.K., have shown that many websites offer poor advice on security for users of their services. This includes...
Business
The consequence is that established brands need to maintain consumer trust and that to maintain their reputation, brands need to be mindful of consumer...
Business
New marketing trends suggest people consume influencer content at a surprisingly low level across platforms. This is on average between 1 percent and 11...
Business
Recently brands like Adidas showed their support for #EqualPayDay by participating in the conversation on social. There is a reason for this, outside of...
Business
Kevin Kelly is founder and president of Bigbuzz Marketing Group, and he has over twenty years of experience helping diverse brands such as Honeywell,...