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Content creators appear to be the key players in the future of brand marketing, according to a new survey.
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Content creators appear to be the key players in the future of brand marketing, according to a new survey.
When judged on the basis of social media ‘noise’, the five advertising campaigns that have attracted the most interest are revealed here.
The campaign unfolded with a viral image of a breakfast: Weetabix covered in Heinz Baked Beans. How did you react?
Brand values in the British technology sector surged due to massive increases in demand for hardware and services.
Ryanair’s press ad featuring a photograph of Prince Charles with the headline “Prince’s secret revealed!” was taken down.
Take a deep assessment on how you show up today both online and offline. Use tools and analytics to see how people respond to...
Businesses need a consistent approach across every interaction a customer will have with the brand.
A trend within retail is for consumers to increasingly become social shoppers.
The benefit of nostalgia? Positive memories activate the reward pathway in the brain, which is essentially a release of chemicals that make us feel...
For businesses to keep customers they need to focus on building and strengthening the supply chain.