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When employees take the path of least resistance for creating documents, they often skip the process of ensuring their documents align with the company’s...
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When employees take the path of least resistance for creating documents, they often skip the process of ensuring their documents align with the company’s...
The Toluna survey finds that states that 93 percent of back-to-school supplies are influenced by the list generated by the school. This means that...
One example of a company providing this service is Apester, an interactive storytelling platform. Such platforms offer the tools needed to create, distribute, and...
According to data from Elastic Path, there is a disconnect between how brands rate their work in delivering futuristic experiences. For instance, brands, on...
The consumer goods industry ranked high, placing fifth out of the 15 industries studied in MBLM’s Brand Intimacy 2019 Study, which is the largest...
MBLM’s Brand Intimacy 2019 Study is very revealing as to how consumers and brands interact. The survey is the largest study of brands based...
The survey comes from the Brand Finance Global 500 for 2019, which measures the top five hundred brands across different measures. Brand Finance is...
According to Voxpopme’s founder and CEO, Dave Carruthers, if you’re a brand today, consumers need to be your best friend and it starts with...
Cybersecurity researchers from University of Plymouth, U.K., have shown that many websites offer poor advice on security for users of their services. This includes...
The consequence is that established brands need to maintain consumer trust and that to maintain their reputation, brands need to be mindful of consumer...