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Brands News

Asia's garment workers say virus used as cover to smash unions

Bangkok - From factory floors in India to the warehouses of Cambodia, garment workers for global brands say the collapse in demand triggered by the coronavirus is being used as a cover to break their unions.

Amazon hits #1 spot on Brand Intimacy Study

Amazon ranked #1 for the first time in MBLM’s Brand Intimacy 2020 Study, a major study of brands based on emotions, now in its 10th year and previous profiled on Digital Journal. Disney and Apple are placed second and third.

Brands need to wake up to the dangers of deepfake attacks Special

Companies need to wake up to the dangers of deepfake brand attacks and, in response, brands have a heightened responsibility with how they use and protect consumer data in relation to the deepfake era.

Brands are held at a higher standard than the federal government Special

According to a new survey, brands in the U.S. are held at a higher standard than the federal government. However, the report finds that consumers don’t believe they have control over their personal data. We unpick the survey with Chris Slovak, Tealium.

Q&A: Are brands growing to match global customer service trends? Special

In today’s digital world, communication preferences for consumers constantly change at a rapid pace. In order for brands to successfully meet their consumers’ expectations, they must implement the trends that are evolving into a customer care strategy

Q&A: Why the ‘path of least resistance’ is a branding nightmare Special

According to Jean-Marc Chanoine of Templafy, we are psychologically wired to take the ‘path of least resistance’ at work. The problem is that weak brands are born out of fractured internal processes, as he explains in an interview.

How brands can reach the back-to-school audience Special

A new survey by Toluna finds that most parents shopping for back-to-school supplies reply on a lists from the school itself. This means brands will struggle with traditional marketing strategies to reach their audience. A brand expert offers some advice.

Q&A: Brands are leveraging interactive and story-driven content Special

Trends suggest more publishers, brands, and agencies are leveraging interactive and story-driven content to increase engagement and revenue. Expert Moti Cohen explains why interactive content is changing the way consumers engage with online content

Q&A: Strategies for connecting brands and their customers Special

Why is Amazon a successful retailer? This is a question that many retail companies have pondered over. One answer, according to analysts at Elastic Path, is that the company more fully understands what the customer expects and how this can be delivered.

Consumer goods industry ranked 5th on Brand Intimacy Study

By understanding the emotional connection between a brand and the consumer, businesses can charge a premium for goods and services. The latest 'Brand Intimacy' report reveals which companies are succeeding most strongly with this approach.

Q&A: Why YouTube is the most intimate brand among Millennials Special

YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM’s Brand Intimacy 2019 Study. Rina Plapler, partner at MBLM reveals more about the trends and brand intimacy in general.

Ferrari declared the world’s strongest brand

Ferrari has completed an extra lap to be awarded the title of the world’s strongest brand, according to a new survey. Amazon remains the world’s most valuable brand, and there’s been a strong performance from Microsoft.

Platform provides brands with consumer-led video feedback: Q&A Special

Facebook and Instagram released tools designed to create a more social shopping experience with multiple opportunities for customers to both engage with companies and provide direct feedback on purchases. How big is video feedback set to become?

Amazon and Wikipedia still giving poor password advice

Plymouth - A decade of research shows that little improvement has been made in the guidance given by leading websites in relation to security and for the protection of privacy data.

Brand trust is needed to win over traditional consumers

The balance within business has swung more towards consumers and away from established brands. This is due to greater competition, with startups using digital technology to cut into established spaces. This gives consumers more voice.

Q&A: Time for brands to drop celebs and to use real people Special

According to Sprout Social's new Index report There is a marked revolution happening, driven by a plea from consumers for brands to scrap the photoshopped models from their ads in exchange for more authentic, people. Rachael Samuels explains more.

Time for brands to focus on social issues: Interview Special

Any brand can tweet, post or even run a campaign around a social issue. However, what matters is if this bandwagoning is in line with their overall mission, according to brand specialist Paul Vivant.

The future of brands in digital age: Interview Special

Brands continue to be important as more advertising moves digital, but new strategies are required in order to improve brand presence. To understand what a 21st century digital marketing strategy looks like, Kevin Kelly provides advice.

Superbrands for 2018 revealed: LEGO and Apple in top spots

London - The British Superbrands Council has unveiled the 'superbrands' of 2018, as voted on by the public and business professionals. 2018 has seen a change to the number one spot for both business and consumer rankings.

Apple remains the world's most intimate brand

According to MBLM’s Brand Intimacy 2018 Report, Apple again dominates. Overall, media & entertainment industry ranked first overall for the first time, triumphing over automotive. The chart reflects the emotional bonds between a person and a brand.

Interview: Exploring the concept of Brand Intimacy Special

Why are some brands continually successful (like Apple) and yet others seem to suffer with mishaps (United Airlines and Uber in 2017)? Mario Natarelli, managing partner at MBLM, provides the answers.

Left and right like Canada, Mexican food (and not much else) Special

Brooklyn - Americans are increasingly distrustful of brands and the companies that produce them. But to restore consumer confidence companies may need to take politics into account – and that’s tricky.

Apple is the world’s most intimate brand

There are lists for the most identifiable brands, even the most loved brands. But what about ‘brand intimacy’? This refers to the emotional bond between a person and a brand. New data suggests we’re closer to technology companies.

Google changing its search algorithm — big companies could pay

A number of the world's biggest brands are about to be punished by Google's latest update to its search results algorithm — unless they quickly make their sites more mobile-friendly.

ASA stopping brands from giving YouTubers gifts for airtime

The UK's advertising regulator is launching a crackdown on brands that give YouTube stars free gifts or pay for products to appear in vloggers' videos without clearly labeling the video as advertising.

Once again, brands' reach on Facebook will get cut

On Friday, Facebook announced that unpaid posts will be curtailed. Organic posts, or unpaid posts, that are considered to be too promotional will be affected.

Op-Ed: How good content can improve your company's brand

SEOs and content professionals can drive value for small businesses such as restaurants and retailers. Much of the Web consists of keyword stuffing and duplicate content: non-value-added text that are simply rehashed for click-bait purposes.

Marketing challenges for big brands as face of families changes

Marketing campaigns are changing gears as the definition of the modern family takes new shape, says director of strategy at Saatchi & Saatchi.

T-Mobile wins legal battle over color magenta

Like the color magenta? Well it belongs to T-Mobile now. The company won a court battle against AIO Wireless, a subsidiary of AT&T over dispute due to a color similar to the one used in T-Mobile logos.

Future of Media 2013 recap: Branded content wooing brands, media Special

Toronto - Branded content, or content marketing, could save journalism from its financial precipice while also giving brands a 24/7 strategy to entice new fans, the audience heard at the recent Future of Media event in Toronto's Drake Hotel.
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Will McInnes  CMO of Brandwatch during his keynote speech at #SMWF
Will McInnes, CMO of Brandwatch during his keynote speech at #SMWF
Most intimate brands for millennials for 2019.
Most intimate brands for millennials for 2019.
MBLM
/newsrooms power the intersection of marketing  social media and journalism. As a division of Digita...
/newsrooms power the intersection of marketing, social media and journalism. As a division of Digital Journal Inc., we deliver content, coverage and global networks built on award-winning technology to brands everywhere.
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