Where in the U.K. does the typical worker aspire to work? It would appear the answer is the supermarket for Tesco leads the line in Google searches for jobs and careers, with 362,000 average Internet key word searches per month.
Despite negative publicity over its employment practices, it appears that Amazon takes second spot followed by Asda, another grocery chain. Indeed, supermarkets dominate the list, taking up seven of the top ten spots.
The study has been run by the marketing training hub School of Marketing, with the data provided to Digital Journal for review. The company has analysed the top searches for jobs and careers on Google, to see which private sector companies people residing in the U.K. are keenest to work for currently.
Tesco came out as the most popular company, with the multinational supermarket seeing more than 362,000 searches a month on average for openings. There are, on average, 232,000 searches a month for ‘Tesco jobs’ and 130,000 a month for ‘Tesco careers’. It’s by far the most popular company to work for at the moment, with more than 150,000 searches over second place Amazon.
Amazon has seen more than 184,000 searches a month for ‘Amazon jobs’ and more than 12,000 monthly searches for ‘Amazon careers’, adding up to an average of 196,000 searches a month for Amazon opportunities from people.
Coming in third place with more than 138,000 searches a month for openings is Asda. This is thanks to more than 114,000 searches for ‘Asda jobs’ and 24,000 searches monthly for ‘Asda careers’.
Sainsbury’s comes in the fourth position on the list, with 111,000 monthly searches for ‘Sainsbury’s jobs’ and 17,000 searches a month for ‘Sainsbury’s careers’, totalling 128,000 searches a month. This represents another food store.
Postal service Royal Mail comes in fifth place as one of three entries in the top ten that are not supermarkets. On average, there are 116,000 searches a month for ‘Royal Mail jobs’ and 11,000 searches for ‘Royal Mail careers’ adding up to a total of 127,000.
The full-list is:
| # | Company | “Jobs” searches | “Careers” searches | Total monthly searches |
| 1 | Tesco | 232,000 | 130,000 | 362,000 |
| 2 | Amazon | 184,000 | 12,000 | 196,000 |
| 3 | Asda | 114,000 | 24,000 | 138,000 |
| 4 | Sainsburys | 111,000 | 17,000 | 128,000 |
| 5 | Royal Mail | 116,000 | 11,000 | 127,000 |
| 6 | Morrisons | 71,000 | 9,300 | 80,300 |
| 7 | Waitrose | 64,000 | 4,400 | 68,400 |
| 8 | Lidl | 44,000 | 18,000 | 62,000 |
| 9 | Aldi | 50,000 | 10,000 | 60,000 |
| 10 | Primark | 41,000 | 13,000 | 54,000 |
Commenting on the findings, Ritchie Mehta, CEO of School of Marketing, tells Digital Journal: “It’s clear where the interest in the private sector job market lies now, and it’s in supermarkets. Additionally, some supermarkets are much more popular for job prospects than others.”
Mehta adds that the reputation of the company its association is pivotal, noting: “With major brands at the top of many people’s minds when they begin a job search, smaller businesses need to work harder to find and attract skilled employees. One extremely effectively way to do that is to take advantage of initiatives such as the Apprenticeship Levy scheme to bring in new staff or train current ones in digital and data-led programmes, with the vast majority of the training cost covered by the levy.”
