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Apps and platforms with the most forgotten passwords

The review found that Gmail is the online account/application people most forget the password for, with an astonishing average of 1,194,970 global online searches.

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Image: - © AFP/File DENIS CHARLET
Image: - © AFP/File DENIS CHARLET

Gmail and iCloud lead the list of platforms where users forget their passwords the most. As we increasingly rely on digital platforms for a wide range of tasks and activities, one of the most prevalent challenges people face is remembering passwords in our various online accounts and applications, including email and social media.

The company Customer Service Number has taken Google search data in order to establish which online accounts or applications people most often forget the password for. The process was to collect keywords associated with password resetting on popular online platforms and applications to determine how often users searched for such information on Google each month, worldwide.

The review found that Gmail is the online account/application people most forget the password for, with an astonishing average of 1,194,970 global online searches per month for ‘forgot Gmail password’ – the equivalent of 39,832 online searches a day.


Following closely is Apple’s iCloud, recording 1,053,070 monthly searches. Apple’s cloud storage and synchronization service reflects its integral role in the lives of users who occasionally need assistance with password recovery.


Instagram is in third place with 761,410 global online searches every month from those struggling to remember their password on Instagram.

The top 15 are:

No.Online PlatformMonthly Search Volume
1Gmail1,194,970
2ICloud1,053,070
3Instagram761,410
4Facebook504,600
5Microsoft259,330
6Snapchat111,900
7Spotify100,120
8Yahoo68,000
9Amazon67,820
10PlayStation54,530
11Twitter17,950
12Discord16,230
13Netflix10,160
14Steam6,410
15Paypal5,520

In the fourth spot is Facebook, which has an average of 504,600 global monthly online searches from users unable to correctly recall their password. Closely behind in fifth place is “Forgot Microsoft password”, with 259,330 monthly searches.


Snapchat (111,900), Spotify (100,120), Yahoo (68,000) and Amazon (67,820) are among the other online accounts/applications that receive more than 100,000 global online searches, ranking sixth seventh, eighth and ninth, respectively.

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Written By

Dr. Tim Sandle is Digital Journal's Editor-at-Large for science news. Tim specializes in science, technology, environmental, business, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.

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