Sept 6, 2021 – Sinina, The Indian fashion brand and e-commerce store known for some of the best-known labels in India, announced today the launch of its mobile shopping app. The steep growth of smartphone usage has changed the E Commerce marketplace and consumer behavior drastically. The new app from Sinina is expected to vastly improve the overall shopping experience for customers, by providing greater convenience and personalized shopping experience.
Discussing the brand and its commitment to customers, Sinina’s Spokesperson Mr. Surendran said:
“The new availability and advancement of AI and machine learning are causing a revolutionary shift in the way consumers interact with mobile applications. We at Sinina have invested heavily on developing a highly interactive mobile app with innovative features using technologies like machine learning, speech recognition, biometrics, and image recognition to provide users with Intelligent Interaction experiences. We want our customers to have delightful shopping experiences from the product selection to the payment process.”
Committed to customers’ satisfaction, the exclusive women’s wear and fashion product brand continues to develop contemporary strategies that help scale their business as well as augment customer services. This cutting-edge attribute is another reason why the brand is rapidly increasing its market share in Indian Fashion Industry.
Discussing further about the company’s business model, Sinina’s Spokesperson stated that the company is always investing in research and analyzing the market to stay relevant in changing business environment and customer preferences. He referenced the change in buying pattern due to COVID-19, stating that women are opting for comfort clothing, which has Sinina introducing a range of loungewear, nightwear and athleisure for women who are looking for style, comfort and quality.
Sinina has established itself as one of the leading Kurti brand in India by a virtue of its vast collection of classical and contemporary fusion design. The brand offers plus sizes collection too, so, even if you are a little healthier, then too, you have a wide choice to choose from.
To explore Sinina’s digital platform, to shop, to learn more about the brand or make inquiries… Kindly visit www.sinina.com or download the mobile app from iOS or Google Store.
Company Name: Sinina
Contact Person: Media Relations
Email: Send Email
Address:Navi Mumbai, No 1, Simran Palace, Sector 14