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In the fiercely competitive world of startups, one crucial factor can tip the scales between success and failure — timing. The ability to capture the right attention at the right moment holds the key to thriving, regardless of where a startup stands in its fundraising journey. This is precisely where the expertise of Max Muir, co-founder of Establish PR, shines. As a seasoned professional, he possesses a deep understanding of how to guide startups not only to survive but to truly flourish.
Establish PR takes a comprehensive and strategic approach, fine-tuning the messaging and positioning of startups to effectively communicate their unique value proposition to potential investors. With meticulously planned PR campaigns, the agency bolsters the credibility of startups by securing impactful media coverage and instilling unwavering trust in their offerings and leadership.
During his college years, Max was introduced to Michael Hummel, the co-founder of Establish PR, by a mutual friend. Michael was involved in building a dental agency and working in tech sales, while Max was engrossed in network marketing. Despite their different ventures, they shared common interests and values, forming a bond that would eventually lead to their successful partnership.
As Max and Michael spent time together, they witnessed each other’s successes and learned from their respective experiences. Michael’s move to Huntington Beach and subsequent achievements in the marketing agency space inspired Max to take the plunge into entrepreneurship once again. Seeking a change from his network marketing business, Max reached out to Michael for guidance.
This pivotal moment began Max’s journey into the digital marketing world. He invested in Michael’s course, which taught him how to start and scale digital marketing companies. With newfound knowledge and determination, Max built his own agency from scratch and achieved remarkable success, scaling to around $50,000 in monthly revenue within six months. Around this time, Max and Michael decided to enter the PR space, founding Establish PR.
Establish PR’s humble beginnings focused on general PR services for startups and businesses, supporting over 1,000 clients in gaining third-party validation through media exposure within just two and a half years. But Max and Michael soon realized their expertise extended far beyond traditional PR.
With a vast network and deep expertise in investor relations, Establish PR now goes beyond traditional PR. By connecting startups with the right investors, they create opportunities that propel growth in the fiercely competitive startup ecosystem.
Their breakthrough came when they worked with two clients who experienced remarkable success through the strategic use of media coverage. The first client in the cosmetics industry attracted interest from private equity firms and potential acquirers, leading to a successful exit for some of her companies. Meanwhile, another client in the SaaS space raised an impressive $1.5 million in just 45 days, solely through well-executed press strategies. This ignited a spark of inspiration within Max and Michael, showing them the immense potential of Establish PR’s services in helping founders raise capital and achieve their goals.
Looking ahead, Max envisions Establish PR becoming a dominant force in the startup space, particularly as a non-accelerator accelerator. He sees the company as a platform that connects founders with valuable resources, enabling them to learn from big VCs, successful founders, and experts in the industry.
Driven by a desire to empower founders and build a dynamic team, Max envisions Establish PR as a catalyst for success, where startups can thrive and achieve their wildest dreams. Through a commitment to providing exceptional support and strategic guidance, Max Muir and Establish PR are set to revolutionize the world of startup funding and success.
To learn more about Establish PR, visit their website https://establishpr.com.
