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5 startups that are disrupting their industries

These startups are leveraging disruptive technology to reshape industries and compel big corporations to rethink their strategies, adapt to the evolving landscape, and ultimately, redefine the rules of the game.

Photo by eternalcreative from Getty Images
Photo by eternalcreative from Getty Images

Opinions expressed by Digital Journal contributors are their own.

The term ‘disruptive innovation’ has become a buzzword in the tech world, widely employed by the media to describe groundbreaking changes. But to truly understand the essence of disruption, people must return to its roots, back to 1995 when Clayton M. Christensen first coined the term in his ‘Theory of Disruptive Innovation.’

In its purest form, disruption was not just about technological innovation; it was about a radical transformation of the status quo in business. Christensen’s theory centered on the idea that small, resource-limited companies could challenge established giants and their conventional practices. This challenge was not merely a rebellion; it was a process that forced industry behemoths to reevaluate, adapt, and evolve.

Disruptive innovation, by definition, often ushers in more functional and affordable products or services, serving customer segments that were previously ignored or underserved. It fundamentally changes the game. These new entrants challenge established corporations, and in doing so, they create accessible, functional, and budget-friendly alternatives that cater to a broader market.

So, what do startups that embody disruptive innovation look like? It’s simple: they not only serve less demanding and less affluent customers, offering cost-effective yet high-quality products or services, but they also have the power to create entirely new markets. And these startups are leveraging disruptive technology to reshape industries and compel big corporations to rethink their strategies, adapt to the evolving landscape, and ultimately, redefine the rules of the game.


Novacy, a cutting-edge player in the world of Sales Intelligence technology, is making waves with its innovative tools designed to transform the way B2B sales teams operate. Leveraging state-of-the-art technology, Novacy empowers sales professionals with a holistic approach to prospect analysis by decoding non-verbal cues.

Through the analysis of body language, text, and audio data, Novacy deciphers valuable insights into prospect emotions and reactions, taking sales strategy customization to a new level. Their emphasis on behavioral intelligence and topic analysis equips sales teams with the tools to understand how prospects respond to different subjects, ultimately leading to higher deal closure rates.


In the realm of self-storage, Flex is a true disruptor, reimagining the industry with innovative, technology-infused solutions. Their smart trailers, equipped with climate-monitored technologies and security systems, represent the future of storage.

What sets Flex apart is not only the convenience of professional packing and unlimited deliveries but also the array of options they offer. From DIY to on-site storage, they’ve transformed the traditional self-storage model into a dynamic and customer-centric experience, embracing the needs of a digital-first world. Flex is the name to remember as the storage industry continues to evolve.


Altheria emerges as a trailblazer in the education industry, harnessing the transformative power of Virtual Reality (VR). Its visionary approach reshapes the learning landscape, offering immersive, interactive, and feedback-driven education. Through Altheria, logistics become trivial, enabling hands-on training in sensitive environments, all while condensing multimedia-rich content onto a single platform.

With their VR expertise, errors turn into learning opportunities without any material impact, ushering in true remote learning and customizable learning curves. Altheria’s mission is to seamlessly blend digitalization into education, allowing VR-based training to be shared and updated as effortlessly as any other digital content, all while delivering cost-effective, state-of-the-art learning experiences.


Amidst the technological innovations transforming various industries, one standout player in the agriculture sector is Beewise, with a remarkable product that is already accessible to the public. Operating out of the Netherlands, this startup harnesses modern technology to revolutionize beekeeping.

Their brainchild, the smart Beehome, promises to not only monitor beehives but also actively contribute to the vital tasks of healthy pollination and efficient honey harvesting. In a world increasingly concerned with sustainability and the environment, Beewise emerges as a compelling example of how technology can make a meaningful difference in preserving our ecosystems and supporting bee populations.


In the quest for sustainable energy, HiiROC shines as a pioneer in the airline industry, introducing a groundbreaking solution with its patented technology: Thermal Plasma Electrolysis. Founded in 2019, this startup is transforming the hydrogen production landscape, making it affordable and emission-free on a global scale.

HiiROC’s innovation outpaces competitors in versatility, fitting into various sectors from power generation to industrial decarbonization. Their technology rivals Steam Methane Reforming (SMR) in cost-effectiveness, without the need for Carbon Capture, Usage, and Storage (CCUS), while consuming significantly less energy compared to traditional water electrolysis. It offers efficiency, scalability, and a smaller environmental footprint.

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Written By

Jon Stojan is a professional writer based in Wisconsin. He guides editorial teams consisting of writers across the US to help them become more skilled and diverse writers. In his free time he enjoys spending time with his wife and children.

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