Calgary, Alberta-based Fuelled Inc is an online oil and gas equipment reseller for energy exploration and production (E&P) companies. Founded in 2014, the company sells new and used energy equipment, with equipment holdings in excess of $100 million.
The two energy companies, Encana and Obsidian Energy, have their corporate headquarters in Calgary, Alberta. Their agreement with Fuelled will allow the companies to sell their surplus equipment globally using the Fuelled e-commerce platform.
Fuelled manages all listings on its platform — providing materials management and selling services to vetted and trusted third party partners. To ensure that E&P companies get the best price for their equipment, Fuelled has also launched its Fuelled Certified program.
Fuelled Certified program
Fueled Certified provides a turnkey experience that includes a number of key services to sellers and at the same time, gives the buyer the assurance that the condition of the equipment they are purchasing is what they expect.
Part of the certification process includes photos, videos and an actual inspection and measurement of the equipment being put up for sale. All the relevant data, including specifications and use, are also included.
Fuelled will also provide logistics support, including the dismantling, transport, brokerage, and reassembly of the equipment, if necessary.
And in a unique addition to the process, Fuelled also provides technical support with a team of production and facility experts who can work with buyers to coordinate modifications and refurbishments to suit their requirements, as well as discuss various financing options.
“Traditionally, there’s been a lack of transparency when reselling oil and gas equipment,” said Raj Singh, Founder and CEO of Fuelled. “Listings often had poor quality photos of the equipment and little to no description, and because of that buyers didn’t always have an accurate picture of what they’re purchasing. With Fuelled Certified, we’re giving peace of mind to buyers that they’re getting what they pay for. That’s why we’re thrilled to announce these agreements with Encana and Obsidian Energy to continue to bring the ease of e-commerce to the energy industry.”
Used equipment e-marketplaces
The recent changes in the energy industry — from falling oil prices to the shale boom — has forced many sectors of the energy industry to make changes to how they do business, adapting their technical and business solution to the specific characteristic of the industry sector they serve.
Such is the case with the used E&P equipment market. Traditionally, used equipment was sold at auction — at or near the yard where the equipment was located. This at times meant traveling great distances for the buyers. With e-commerce platforms, purchasers can view the equipment online and get all the necessary information relating to the equipment.
And perhaps just as important, the e-marketplace has been evolving, developing special services, logistics solutions and other solutions that fit both the buyer and seller. Fuelled is a good example of an e-commerce company that has learned a very important principle.
Technology is the enabler, not an end result. Without service, there is no sale. And Fuelled offers a wide range of services to both the seller and the buyer.