Chicken-chain KFC intends to bring the “Scoffee” cup to a limited number of stores later this year. A KFC UK brand manager said that the company has recently been experimenting with new forms of edible packaging for the chain’s foods “to see if it could be a feasible product to bring to market in limited quantities.”
The company has been working with food scientists from the Robin Collective. They have developed other innovative forms of food in the past including colour changing margaritas.
The unusual cup is made from a moulded cookie, forming the main shape of the cup. This is wrapped in a layer of sugar paper to contain the hot coffee with, lined with heat-resistant white chocolate to add an element of sweetness to the biscuit layer.
The result is strong enough to be used like an ordinary paper coffee cup. The chocolate should not melt even when filled with the hot coffee while you drink it but the cookie part is designed to soften while the coffee is consumed. The cup will be used by KFC to promote the launch of Seattle’s Best Coffee at KFC restaurants throughout the UK.
Different flavours will even be available to try. The cups have been infused with various “ambient aromas” including freshly cut grass, wild flowers and coconut cream. These are designed to “evoke the positive memories we associate with warm weather, sunshine and summer holidays,” in the words of the Robin Collective behind the idea.
The trial run could be popular with people who have previously wished they could do more with their coffee cup once empty. Once it runs out, simply bite into the cup for a taste of cookie, chocolate and coffee. Just how popular it will be remains to be seen.
