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The challenges of entrepreneurship: Olaoluwa Ogundeji’s insights from the trenches

Olaoluwa Ogundeji has been helping development teams work more efficiently by automating the code documentation and analytics process

Photo by Syd Fuller
Photo by Syd Fuller

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Software visionary and entrepreneur Olaoluwa Ogundeji gained recognition in the industry as co-founder of Mimrr Inc., an American code storytelling firm that addresses key problems in the software sector: poorly documented codebases and outdated code that leads to vulnerabilities. Olaoluwa has been helping development teams work more efficiently by automating the code documentation and analytics process, which has increased teamwork and improved production. His recent acceptance into Techstars, a pre-seed investor group that supports early-stage startups, is just one of his remarkable accomplishments, with many more to come. His milestones in life were not just about luck; rather, it was just clear-cut evidence of his hard work and determination to win and help people.

Olaoluwa’s interests for entrepreneurship began in 2006 after reading “Rich Dad, Poor Dad” by Robert Kiyosaki. This book, coupled with the desire to avoid the absence his banker father experienced due to work, drove him fully towards it. He aspired to achieve professional success without sacrificing the joys of family life. This led him to venture into various startups, including offering live streaming services to Nigerian television stations and a grocery delivery service in 2012, which, despite its eventual lack of success, further steeled his resolve. “Every failure taught me something. It’s all about learning and moving forward,” he mentioned, showing his never-say-die attitude.

Over the years, still carrying that determination, Olaoluwa furthered his professional journey. He created several more startups, such as Nud Exp Limited, a communications outfit which provided consulting services for numerous public and private organizations in Nigeria.

Yet, his path has not been without its hurdles. A significant challenge he faced was finding the right technical co-founder. This lasted for four years, where he met numerous tech experts who, despite their skills, did not share his commitment or vision. Undeterred, Olaoluwa’s resilience shone through as he continued to network, learn coding, and search for someone who not only had the technical expertise but also shared his entrepreneurial spirit. His perseverance paid off when he met Brian Giggle, marking the end of his search and the beginning of a fruitful partnership. “It was a long journey, but meeting Brian was a key moment for us. We finally had the right team to make our vision a reality,” Olaoluwa recalled, talking about the importance of having the right people by your side.

Olaoluwa believes entrepreneurship is about solving problems and making life better for people. “It’s not just about starting a business. It’s about making a positive impact,” he said. With every innovation, every lecture, and every organization he helps, Olaoluwa’s main goal is to make technology more accessible and understandable, and hence, more helpful to people.

Outside his tech expertise, he was once a lecturer on weekends. He shared his insights on brand storytelling, digital media, and idea development at Simon Page College of Marketing and Orange Academy. Furthermore, he has committed himself to volunteer work. He has taken leading roles in The Orderly Society and also as a Communications Consultant for Jumejilo Multi-birth Assistance Program, where he provided educational resources on proper nutrition and safe delivery practices, raising awareness about warning signs during pregnancy.

All in all, Olaoluwa Ogundeji’s insights from the trenches reveal what it means to face challenges head-on and use your success to help others. Through his leadership, mentorship, and promising work at Mimrr Inc., Olaoluwa continues to inspire aspiring entrepreneurs and tech enthusiasts, showing that with perseverance and a clear vision, challenges can be transformed into stepping stones towards achieving one’s dreams.

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Written By

Jon Stojan is a professional writer based in Wisconsin. He guides editorial teams consisting of writers across the US to help them become more skilled and diverse writers. In his free time he enjoys spending time with his wife and children.

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