TORONTO – The makers of the first commercial car radio, handheld two-way radio and the first moon landing communications system, Motorola, held a press conference on August 1 to showcase this year’s exciting product line-up.
The President of Motorola Canada, Frank Maw, joined by David Woodcock, Director of Product Management and Tim Parsey, Vice President of Consumer Experience Design, provided us with insights into the PCS industry in Canada and around the world, as well as a peak into what the future holds.
The new phones have colour screens, constant Internet connection and offer users the opportunity to compose their own ring tones and change the face plates and look of their cell phone. But the new line of Motorola products is going beyond just cell phones. Some of the phones have PC-compatible capabilities, acting like a PDAs with pre-loaded or downloadable Java games.
Ring tones can be composed with the sound of multiple instruments playing at once or the MP3 player can be purchased and used with your new cell phone.
For example: the Motorola V60i brings function and form to the palm of your hands and has the latest features including downloadable J2ME games and is customizable in many ways. It offers a choice of ring tones, interchangeable covers for the front and back and the ability to attach images, animations and ring tones to messages you send to other wireless users.
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“It is not just about designing the hardware, it is about designing the wireless human experience, said Tim Parsey, Vice President of Consumer Experience Design, Motorola. – Photo: djc features |
The C330 is the ultimate phone for the teenager or teenager at heart. It offers the customization of the V60i but is described as having a “mini candy bar” design. This cute phone, which fits in the palm of your hand, also has changeable side grips and downloadable screen savers, wallpaper and animated icons.
With its colour screen and icons instead of text, the T720 resembles a PC more than a phone. The user can add features and applications like a financial calculator or news feed. This phone uses GPRS technology for fast Internet connections and data downloading. You can also access e-mail or send text messages over the Internet. The T720 supports TrueSync software which allows compatibility with PCs or other handheld devices.
The V70 looks very different from any phone you’ve seen. It has a never-before-seen rotating cover and circular display. Instead of flipping your phone open, you just rotate the cover. You can answer a call without opening the cover or make a call with its voice-activated capabilities. This sophisticated phone has interchangeable display bezels that frame the display screen. The translucent keypad glows blue and the screen is reverse, white text on a black screen. It is GPRS-powered and PC compatible.
With the Motorola V70, you never have to take any unexpected calls. The caller ID feature allows you to pick-and-choose the incoming calls.
“The Motorola V70 is a radical departure from the status quo in mobile-phone design. With the model V70, Motorola is inviting consumers into an experience that defines style and sophistication,” said Colleen McClure, Director of Marketing, Motorola Canada Ltd.
So whether you’re a gadget newbie or a hardened technophile, there’s sure to be something that you’ll love in Motorola’s 2002 product line-up.
For more information about Motorola accessories visit www.hellomoto.com .
