Scott Biski Shares Business Strategies To Turn Your Woodworking Passion Into Profit

Published January 3, 2024

Are you a seasoned woodworker, or perhaps just starting with the hobby? Whatever the case, there is no denying that woodworking is a rewarding endeavor that can give you a sense of satisfaction like no other. And if you are passionate enough, you can turn your woodworking skills into a money-making business. Scott Biski discusses seven strategies that may help you turn your woodworking hobby into a profitable business.

1. Master Your Craft:

Before starting a woodworking business, you must hone your skills. You have to gain mastery of the craft through constant practice and learning. You can take classes or workshops, watch YouTube tutorials, or read books on woodworking techniques. Although it may take some time to build expertise, it is essential in starting and running a successful woodworking business.

You can also consider an apprenticeship under an experienced woodworker to gain valuable hands-on experience and learn from their techniques. Working with another craftsman will enhance your skills and give you insight into the business aspect of woodworking.

2. Set Up A Workshop:

A well-stocked and equipped workshop is necessary for any woodworker to succeed. Depending on the size of your business and the type of projects you take on, you can set up a workshop in your garage or basement or rent a commercial space. Equip your workshop with the necessary tools, such as a table saw, drills, planers, sanders, clamps, and safety gear.

Additionally, ensure a designated area for storing lumber and other materials. Keeping your workspace organized and clutter-free will improve efficiency and create a professional image for your business.

3. Develop A Brand:

You need a brand to distinguish your woodworking business from others. A brand includes your business name, logo, website, and social media presence. It is essential to have a professional-looking website that showcases your woodworking products and services and provides potential customers with your contact information and business hours. Social media is also an excellent tool for branding, as you can share photos of your latest projects and connect with customers.

Another way to develop your brand is by creating a unique selling proposition (USP). Your USP identifies what separates your woodworking business, such as high-quality craftsmanship, eco-friendly materials, or personalized designs.

4. Market Your Products And Services:

Marketing is crucial in any business, and woodworking is no exception. You can use flyers, business cards, and brochures to market your products locally. Partnering with home decor or furniture stores for referrals can also bring potential customers to your business. Additionally, online marketing tools such as Facebook ads and Google AdWords can help market your products to a broader audience.

For example, if you specialize in making custom-made furniture, you can target potential customers in your local area through Facebook ads. You can also showcase your work and reach a wider audience by listing your products on online marketplaces like Etsy or Amazon Handmade.

5. Diversify Your Product Offerings:

Offering a range of products is essential to attract customers and generate more revenue. You can specialize in custom-made furniture, cabinets, and doors. You can also find a profitable niche, such as creating unique wooden products for kids or pets.

One way to find a profitable niche is by conducting market research and identifying gaps in the market. You can also ask for customer feedback to better understand their needs and preferences.

6. Build Relationships With Customers:

Building a strong relationship with your customers can significantly impact your woodworking business's success. You should always prioritize quality and offer excellent customer service to satisfy customers' needs and exceed their expectations. Implementing a referral program and offering loyalty rewards to your frequent customers are excellent ways to keep them returning while expanding your business's customer base.

For example, you can offer a discount to customers who refer new clients or create a loyalty program where customers earn points for every purchase they can redeem for future discounts. Additionally, engage with your customers through social media and continually ask for their feedback to improve your products and services.

7. Manage Your Finances:

Managing your finances is crucial to ensure profitability and sustainability in your woodworking business. You should keep track of your expenses, including tool and equipment costs, salaries, and supply costs. It would be best if you also calculate your product's cost of production and set prices that will match your competitors while still guaranteeing a reasonable profit margin. One way to manage your finances effectively is by using accounting software. These tools can help you track expenses, generate financial reports, and create client invoices.

In addition to these strategies, it's essential to stay updated on industry trends and continuously learn new techniques and skills in woodworking. Remember, success doesn't happen overnight, but with dedication and hard work, you can achieve your goals in the woodworking industry.


Scott Biski understands that starting a woodworking business requires dedication, creativity, and patience. However, with the right strategies, you can transform your passion for wood crafting into a profitable business venture. By implementing these seven strategies, you can take your woodworking business to the next level and make it a success story. So why wait? Start your woodworking business today and turn your passion into a profitable venture.

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