Connect with us

Hi, what are you looking for?

Keeping Pace with Google Algorithm Changes is Difficult Without a Specialist SEO Agency

SYDNEY, AUSTRALIA, December 17, 2021 /24-7PressRelease/ — According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done.

As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean back end, that serves up the information potential customers need, when they are searching for it.

Search engines such as Google use algorithms to understand how best to serve audiences when they are searching online. Zib Digital says that for a website to rank well on a search engine results page (SERP), it needs to align with search engine best practices.

The purpose of Google’s algorithm updates is to improve user experience and help users find the information they are looking for, as quickly as possible. Each time an update to the algorithm is rolled out, Google reconsiders the SERP ranking of websites based on expertise, authoritativeness and trustworthiness.

Zib Digital explains that Google updates the algorithm daily and changes are often minimal, but every so often, a more robust update is rolled out and adjusts rankings. SEO specialists, such as those in the Zib Digital team, spend the majority of their time researching and adjusting their practices to adhere to these changes.

As the leaders in SEO Sydney-wide, Zib Digital keeps a close eye on website traffic and search rankings for their clients. In fact, the SEO masters at Zib Digital are usually aware of algorithm updates before they are even confirmed by Google.

To learn more about SEO and how it can benefit a business’ website, contact the premier digital marketing agency Sydney-wide today.

Press release service and press release distribution provided by

Written By

You may also like:


The U.S. infant formula market collapsed this year after the country’s largest manufacturer closed its plant.


Moscow-backed separatist forces in eastern Ukraine say they have captured Lyman, a strategic town connecting key cities in the east.


Carolina Soto, a member of Chile's Mapuche indigenous community, says talks with the government are not possible without official recognition of the community -...


The Biden administration on Wednesday moved to ban the disposal of mining waste in Alaska’s Bristol Bay watershed.