The Kia Sportage is the most searched used car in the U.K., with more than 33,970 searches on Google per year underlining the high demand for this South Korean SUV. The Nissan Qashqai and Ford Fiesta are second and third, respectively.
The assessment was conducted to identify the most popular used car models in the U.K., focusing on 29 popular car brands as determined by the most common occurrences of vehicles currently registered. The top five most searched-for models for each brand were considered, resulting in 145 car models. Yearly Google search data for each model was collected and ranked.
Ford is the most searched-for car brand, followed by Audi and BMW. This comes from a review conducted by car finance refund firm Undisclosed.co.uk who evaluated the number of yearly searches for 145 models of used cars across 29 brands, to find which is searched for the most.
The Sportage, which celebrates its 30th anniversary this year, was also the most Googled used car in 38 out of 58 UK cities analysed, including Birmingham, Glasgow, and Liverpool.
The Nissan Qashqai came in second place, with 29,230 searches for ‘used nissan qashqai’ across the UK each year. This Japanese car was the most searched-for used car in eight cities analysed, including Leicester, Newcastle, and Portsmouth. The newest Qashqai model in Europe boasts Nissan’s e-POWER technology, which is aimed at those who want to lower their emissions.
Coming in third is the Ford Fiesta, recording around 28,380 searches each year for the term “used ford fiesta.” Although production of this model ceased in July this year after 47 years and eight generations, it continues to be a popular choice in the used car market most likely due to its reliable nature.
As of Q4 2022, the Fiesta was the UK’s most registered car on UK roads, according to data from the U.K. government. Securing the fourth spot is the BMW 1 Series, drawing in approximately 23,640 yearly searches. The German car model, which is part of the BMW group encompassing brands such as Mini, Rolls-Royce, and BMW Motorrad, appears in the top five used car searches for Derby, Southampton, and Manchester, with the search term “used BMW 1 Series.”
Rounding off the top five, the Audi A1 came fifth place with around 22,870 yearly searches dedicated to “used audi a1.” The German car company’s reputation for quality alongside the A1’s compact yet premium appeal has made it a favourite among UK drivers.
Volvo XC40 takes sixth place with approximately 21,610 searches each year, which is testament to the Swedish car company’s ability to create a desirable compact SUV.
Seventh place goes to the Ford Focus with 21,110 yearly searches. Coming in eighth is the Audi A3, bringing in approximately 20,630 searches per year, and the VW Golf secures the ninth spot with 19,490 searches each year.
Rounding out the top ten most searched for used cars is the Volvo XC90, drawing 17,920 searches for “used volvo xc90” each year. This large SUV model from the Swedish car company continues to capture the interest of many used car searchers in the UK.
