This is a branded entity that creates footwear, apparel and accessories for all genders across street and sport. This partnership will unite Adidas‘ technical and innovative expertise and their capabilities, with the vivid imagination of West.
The Adidas team will collaboration with West on the development and creation of its future products. It will be lead in Adidas’ headquarters in Portland, where the team will oversee and manage the products. It plans on expanding in retail stores, and this partnership will extend beyond its lifestyle focus. They are expected to introduce performance-intended designs.
In a press statement, West remarked, “These past two years adidas and YEEZY have given a glimpse into our future.” The Grammy-winning star added that this partnership is a substantial indication that anybody with a dream can still dream without limits.
Via this partnership, Eric Liedtke, adidas CMO, noted that it is exploring new territories by opening up the sports world to West’s creativity, prior to sharing that adidas is all about “empowering creators to create the new.” Both parties, West and Adidas, are excited to reveal the next chapter of their partnership.
For more information on Kanye West, check out his official homepage.
