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A look at the top online marketing conferences this year

It is coming to the time of the year when online marketers and SEO experts converge to share ideas and learn from each other at conferences worldwide. With events in every major city, the outcomes will directly influence the future of online marketing.

Is a new search engine in the works for Apple?

When you think of Apple, the idea of a search engine is not the first thing that pops into your head, but that may all be changing if the company manages to find a qualified person to head its Apple Search project.

Op-Ed: Signs of an SEO Scam

When you’re shopping for search engine optimization (SEO) services, it’s easy to get overwhelmed by the sheer number of choices.

Op-Ed: Sayonara SEO firms, hello content relations

Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless.

Op-Ed: Finding your way through SEO in 2014

It is about half way through 2014 and Google has been slapping all the SEO abusers with its Penguin update 3.0, which actually is the 6th update.

Op-Ed: Why P&G’s restructuring has marketers panicked

Back in 1993, brand powerhouse Procter & Gamble did away with the title of “advertising manager” in favor of a new one that better described the roles of these employees: “marketing director.”

WordPress SEO plugin hijacked, search ratings could be affected

A popular WordPress plugin, All in One SEO Pack, downloaded around 19 million times has received emergency patches to dangerous vulnerabilities that could have allowed hackers to inject malicious code into pages and lower the search ratings for the site.

Why 2014 is the year of content marketing

It is no surprise to anyone in marketing that keywords and multiple back links are all but extinct, but late in 2013 Google took further measures to fight against these antiquated marketing practices with their new search engine algorithm, Hummingbird.

Op-Ed: Changing the game for website rankings and SEO practices

Online business marketing is dependent upon using the proper tools in search engine optimization, or SEO. This has meant using keywords to be picked up by search engines, but this practice has also lead to content that is not very user-friendly.

SEO secrets shared at Search and Social Rank Symposium 5 Special

Toronto - Search and Social Rank Symposiums are web marketing secret sharing groups; the fifth event just happened on October 15, 2013, in the Distillery District of Toronto. It was remarkable event thanks to its charismatic and knowledgeable speakers.

Op-Ed: 6 Ways to put your business at the forefront of LSEO

LSEO is something that is relatively new but becoming increasingly important for small business - here are some tips for mastering it.

Op-Ed: Google’s Penguin 2.0 places premium on top content Special

Google's Penguin 2.0 update affects 115 million daily English queries or about 2.3 percent of English searches worldwide.

SYMAN search makes all search methods obsolete? It just might Special

Sydney - Imagine a search which is 100% relevant, accurate, and can extract defined data about the subject. SYMAN produces a virtual shopping list of information. I did a web conference and an interview with Identified, SYMAN’s proud but modest parents.

Op-Ed: 'Dirty data' search ranking people on Facebook for jobs?

Sydney - A company called Identified has created an SEO option for recruiters to search Facebook for job candidates. This is “head hunting SEO” in embryo, and it's called SYMAN. It looks like Identified is underrating the value of their idea.

Google launches 'Think Insights' website for businesses

Google has launched a new website and magazine that aims to help businesses, organizations, and marketers. The information-rich site provides marketing campaign advice, featuring articles, videos, case studies, infographics and other formats.

Submit Express evolving household name in changing SEO industry

Burbank - Ask a webmaster today: Is frequent and unique content more important than the traditional methods of SEO? The most likely response would be “yes.”

Will the Internet, Google ever kill search engine optimization?

Mountain View - Will search engine optimization (SEO) ever meet its demise and finally cease causing headaches for online writers, web designers and publishers?

Op-Ed: Three easy ways to improve your SEO

In this economic climate with the fiscal cliff being discussed on the news every day, many small business owners are feeling the pressure. Most people know about SEO, but some just need a little extra help with it to keep their online business afloat.

Op-Ed: Rethinking pay-per-click as big prices hit advertisers

Sydney - Pay per click (PPC) is the staple of Google’s Adwords system. You select some keywords on your ad, and pay when the ad gets clicked. That’s been a big plus for some people, but prices are getting in the way, in a big way.

Google Places replaced by Google Plus Local

Mountain View - Google Places is no more. The search engine giant has replaced it with Google Plus Local (which will interface with Zagat) which expands Google's efforts to encourage interaction on their social network. The change was announced Wednesday.

Op-Ed: Are e-commerce businesses missing out on search potential?

The online retail environment has become very competitive as many existing high street shops and chains have begun to sell on the web. It is however very different from what we are used to on our high streets.

Google search algorithm tweaked to add more timely results

Google has tweaked its search algorithms to make results more timelier. The California-based search engine acknowledged that many of the results it retuned were stale.

Google Instant Search kills SEO? No, but the hype goes on

The reaction to the instant searches has been interesting if uninformed. There are already blogs telling people how to turn it off. The first outbreak of wisdom from the net was that Google’s Instant Search was the death of SEO. Not so.

How critical is search engine optimization for businesses? Special

You might have heard about search engine optimization (SEO), but what is it and how can you make it work for your business? An SEO consultant offers the top 10 tips on getting your business to show up on the first page of search engine results.

Op-Ed: The Case for Online Paid-For Subscription Journals

After months of working as an online journalist, I have concluded paid subscription will be a good way of maintaining veracity in journalism and a free press. Free doesn’t mean without charge, nor does it mean everyone with a pen should write news.

New ChaCha AdAgent lets you advertisers reach new audience

Looking to reach a target audience with pay-per-click search advertising? Don't want to spend a fortune trying to build traffic to your site? ChaCha's new AdAgent maybe just for you!

Enhancing your SEO

Enahnce your Search Engine Rankings through Vendors

Let offline experiences be your guide - SEO with Blessid Union of Souls

Online marketing and search optimization tips from event marketing, PR, and professional networking. What do Pat Monahan of Train and Elliot Sloan of Blessid Union of Souls have to do with search marketing?!?

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Hubspot international operations 2012
Hubspot international operations 2012
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