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What can happen in one Internet minute?

One minute for you. a billion activities across the Internet. Where does mist of the activity take place?

URL beginning with the HTTP scheme and the WWW domain name label. Image: Kulandru mor — Public Domain (CC0 1.0)
URL beginning with the HTTP scheme and the WWW domain name label. Image: Kulandru mor — Public Domain (CC0 1.0)

One minute on the clock, just sixty seconds. There is little a human can achieve. Yet in this time a considerable amount of activity is happening throughout the Internet as global interconnectedness continues to buzz and churn away.

In Internet slang, Internet minute refers to a brief look at what happens around the world within a space of just 60 seconds on the World Wide Web. The internet minute takes account on social media platforms and other Internet access services. How is this ‘minute’ looking’ in the final quarter of 2021?

Take three facts:

  • Every minute 167 million videos are watched by TikTok users.
  • On YouTube 694,000 hours are streamed each minute, which equates to roughly a month in real-time.
  • On Amazon $283,000 are spent by customers every minute. That is almost $7 million spent within 24 hours.

This means that within an Internet minute millions of videos, messages, emails, and texts are uploaded and viewed, and the content consumed adds up to hundreds of thousands of hours in real-time.

The analysis in relation to the facts above have been presented by the advertising firm N.Rich and shared with Digital Journal. For the study, Statista data was analysed to calculate the public’s engagement with the most popular corners of the Internet.

Among other facts presented, it was found that Facebook receives 44 million views each minute via Facebook Live. While on iMessage 12 million messages are sent on the Apple service in the same timeframe.

Furthermore, each Internet minute, 5.7 million searches take place on Google. While on Snapchat 2 million messages are sent via the app in that period of time.

It is not just established platforms where high-levels of user interaction feature. For example, Newbie app Discord is responsible for 668,000 messages being sent every minute. Back to the more established social media provide, on Twitter, 575,000 tweets are posted during the same timeframe.

One area that has become more popular during the coronavirus lockdown is with streaming services. To represent this area, video streaming site Netflix is also popular, with 452,000 hours watched each minute on the website.

Looking at the study overall, N.Rich presented to Digital Journal “With a vast number of people online and advertisers vying for the attention of potential customers, it’s vital that you speak to customers in a way that they hear you and feel heard too.”

The comment continues: “You wouldn’t speak to your best friend the same way as your grandmother. That’s why you need to adjust your message for each platform and find the right customers where they are – be it on TikTok, Facebook, or elsewhere. “

Written By

Dr. Tim Sandle is Digital Journal's Editor-at-Large for science news. Tim specializes in science, technology, environmental, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.

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