As the current job market keeps evolving towards self-employment and freelancing due to the increased desire for economic independence, the number of small and medium-sized businesses (SMBs) steadily grows every day. Today, there are at least 26 million SMBs just in the United States, and the 5.5 million recorded in the United Kingdom at the start of 2016 account for 99.3 percent of all private sector businesses. However, small businesses and self-employed individuals often lack adequate resources to properly invest in their personal advertising, although their online marketing presence is a critical factor to improve their opportunities to find new jobs.
Personal websites and professional pages often serve as a kind of virtual resume for their owners to showcase their portfolio and skills, and attract potential employers. Although building a personal web page may be somewhat easy for an experienced content writer, visual designer or web developer, a self-employed photographer, a small bakery or a local funeral parlor may not have the knowledge, time or resources to create or buy it.
WiseStamp is a leading company that has already created a successful marketing solution platform to send emails that has been used by over 700,000 SMBs. Their upcoming product WiseIntro is a much simpler and cost-effective solution specifically created for micro-businesses that will allow self-employers to quickly create their own personal web page, improve their online presence, and customize their personal branding. The new software will be integrated with various apps and platforms such as Instagram, eBay or Pinterest, and will let the users dynamically display their social posts, merchandise or photos. WiseIntro’s new partnership with GoDaddy will also save users’ time by allowing them to purchase their own domain without leaving the platform, further streamlining the whole process.
Ariel Finkelstein, Chairman of WiseStamp, explained that “Almost 55 million Americans are freelancing today. That’s 35 percent of the workforce that doesn’t have a simplified solution that allows them to quickly create an online presence. This is the gap that WiseIntro is closing and the mission we have in order to help these freelancers and self-employers grow their business.”
