According to Tomer Shiran, Dremio, CPO and co-founder. Businesses need to focus on ensuring that customer data is secure. When this can be demonstrated it boosts consumer confidence and, in turn this aids business.
Everyone has a right to know what their data is being used for According to U.S. Data Privacy Laws, companies must tell the consumer if they are selling data. Each individual should get a choice in whether they are satisfied with the use of their data or no.
In addition, each consumer needs to have the right to access, delete, correct, or move their data.
Shiran says: “Data privacy is a fundamental human right and is becoming increasingly important in the digital age as more personal information is collected, stored, and shared online.”
Encryption is often discussed as a high-level issue of cybersecurity, but it is important for consumers to know what encryption is and brings to their data protection. As we saw with data breaches at Twitter in recent months and Equifax in 2017, personal information is at risk of being stolen or used for nefarious purposes online.
Therefore, if a consumer is sharing their personal information to shop, purchase a subscription, or anything else, it is important to read the company’s privacy policy to ensure they are protecting and encrypting your data.
For businesses, Shiran proposes: “Organizations have a responsibility to protect the data privacy of individuals and ensure that personal information is handled in a responsible and ethical manner.”
Cybersecurity is a related area to data privacy. Organizations need to take necessary steps to protect inboxes, detect threats, and respond to attacks. Adopting actionable intelligence that gives visibility into the phishing attacks in your network, immediate and decisive responses to phishing threats, and a rapid and automatic quarantine of malicious emails represent good business practices.
It follows that companies need to be conversant with regulations, notes Shiran: “Data privacy laws, like GDPR in the European Union and California’s CCPA, have been put in place to give individuals more control and to hold organizations accountable for data breaches and mishandling of personal information, but data privacy is a constantly evolving field.”
In terms of a recommendation, Shiran puts forwards: “A data lakehouse should be designed with privacy in mind, processing organizational data on the customer’s premises and never storing it anywhere in the lakehouse’s infrastructure. This reduces data proliferation dramatically and helps organizations use their existing controls to safeguard their own data and their customers’ data.”
