eCommerce Helps Revive Market Growth During COVID-19 Outbreak
The business of spices and seasonings has gained momentum during the COVID-19 (coronavirus) pandemic due to lockdown restrictions and home quarantine norms. The trend of home cooking is gradually growing and has become significant due to the onset of the pandemic. Online recipe tutorials have become popular during the pandemic and have created business opportunities for companies in the U.S. spice & seasonings market. However, supply chain disruptions and trade restrictions hinder market growth. Hence, manufacturers are relying on eCommerce platforms to meet the growing demands of customers.
Spices and seasonings such as ginger, lemon balm, peppermint, etc. are under scrutiny for reducing the symptoms of COVID-19. Anti-inflammatory properties of spices are being highly publicized by healthcare professionals. This trend is emerging as a key market driver for the U.S. spice & seasonings market.
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Transparency with Suppliers in Asia Aid in Easy Source of Ingredients
The U.S. spice & seasonings market is projected to climb a revenue growth from US$ 1.1 Bn in 2020 to US$ 2.3 Bn by the end of 2030. Though spices are an essential part of a brand’s product portfolio, it has become challenging for manufacturers to sustainably source ingredients. Hence, companies in the U.S. spice & seasonings market are closely working with farmers and suppliers to better understand spices supply chains. For instance, Nestle— a Swiss multinational food and drink processing conglomerate corporation is collaborating with suppliers in Vietnam, India, and Malaysia since their agronomic conditions are favorable.
Apart from Asia, companies are sourcing ingredients from Canada and the Ukraine, since these countries are popular spice hubs. Ingredient suppliers are increasing efforts to deploy transparency and visibility in supply chains of spices.
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Full-bodied, Robust-tasting Flavor Profiles of Spices Being Preferred by Customers
Various online information outlets are boosting the popularity of rare spices and seasonings such as sazon, file powder, and recado rojo, among others. A wide range of dishes involving beef, fish, beans, and rice are fueling the demand for spices and seasonings in the U.S. The ever-evolving consumer quest for spiciness and authenticity is acting as a key driver for the U.S. spice & seasonings market. An increased desire for navigating new taste territories has fueled the demand for spices that can be mixed and matched to create lesser-known blends in food.
Spices and seasonings have become customary in Mediterranean food applications. The growing demand for full-bodied, robust-tasting flavor profiles has compelled companies in the U.S. spice & seasonings market to advertise their products via creative marketing strategies. The rising number of quick service restaurants (QSRs) in the U.S. is another key driver for the market.
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Suppliers of Custom Spice Blends Benefit from Popularity of Indian Cuisines
Traditionally flavored smoked natural salts are being preferred by customers. Since many people in the U.S. are dining away from their homes, companies in the U.S. spice & seasonings market are increasing efforts to strengthen their supply chains for ingredients that are reminiscent of restaurant-quality food. On the other hand, ethnic cuisines are trending across the board. Hence, companies in the U.S. spice & seasonings market are increasing their supply of premium, custom seasoning blends to meet requirements of millennial.
Southeast Asia, Indian, North African, and Eastern Mediterranean cuisines are among top influencers of trending ingredients worldwide. This trend is gaining increased prominence in the U.S. Research data reveals that North African and Middle Eastern cuisines are facilitating increased sales for spices & seasonings. Suppliers of custom spice blends and functional ingredients can benefit from the popularity of Indian and Eastern Mediterranean cuisines
Asian and Southwest Flavors in Marinades Increasing Product Uptake
Spicy is a popular flavor trend in alcohol-infused and health-infused global cuisines. Hence, companies in the U.S. spice & seasonings market are emphasizing on the use of cinnamon and citrus ingredients to enhance flavor profiles of recipes. Since meat is a billion-dollar industry in the U.S., companies in the U.S. spice & seasonings market are tapping into incremental opportunities for introducing new sausage blends that spark excitement among customers. Smoky and earthy notes in sausages are being highly preferred by customers.
Mouthwatering marinades are triggering the demand for spices and seasonings. Different fusions of Asian and Southwest flavors in marinades are grabbing the attention of customers. Thus, innovative food products are bolstering the growth of the market, which is expected to expand at a CAGR of 6.9%. As such, garlic, tarragon and cumin are among the popular choices of adding citrus flavors in dishes.
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Craveable and Memorable Veg Meal Experience in Demand from Southern Californian Customers
Striking the right balance between health and indulgence has become important for companies in the U.S. spice & seasonings market. Health-driven dishes such as salads and protein bowls are serving as attractive snack options for health-conscious guests in QSRs. As such, customers are moving toward convenience and diversity with respect to spices & seasonings whilst focusing on healthy food options. The ever-increasing vegan food concept is anticipated to boost market growth. Veggie-forward dishes are gaining prominence in the U.S. QSRs in order to provide customers with a craveable and memorable meal experience.
A well-balanced vegetarian meal is being hyped with savory sauces to meet taste profiles of millennial. Increasing number of people is resonating with Mediterranean cuisines, owing to the popularity of health-driven spices and herbs, since Mediterranean flavors mimic preferred taste profiles of the Southern Californian audience.
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