Boyd Hampers Formally Announces Merger of

Published March 5, 2024, a leading online gift hampers retailer, announced the acquisition of, a popular online food blog renowned for its food-related guides.

This strategic move represents a significant step forward in Boyd Hampers’ mission to expand its e-commerce business in the USA. has garnered a loyal and diverse audience through its extensive collection of insightful culinary articles and engaging food-related content. The website has become a go-to destination for home cooks, food bloggers, and culinary enthusiasts looking for inspiration and guidance in the kitchen. is a leading online food blog that offers a wide range of culinary articles and food-related guides.

With its commitment to excellence in selling gift hampers, Boyd Hampers is excited to welcome into its portfolio. This acquisition aligns with Boyd Hampers' vision of being purveyors of fine food hampers and food content online, allowing them to expand further into the United States market. will eventually merge under Boyd Hampers' blog as a dedicated food magazine, preserving its unique identity, user-friendly interface, and authenticity, making it a trusted resource for food lovers.

As part of this acquisition, Boyd Hampers will invest in expanding the website's content, features, and reach, providing users with an even richer experience. Founder Norah Clark will now join Boyd Hampers as the new Editor-in-Chief of the dedicated food magazine.

Boyd Hampers' founder and Managing Director, Gareth Boyd, expressed his enthusiasm for the acquisition, saying, “We are thrilled to welcome into the Boyd Hampers portfolio. This acquisition represents an exciting opportunity to combine the strengths of two well-known brands. We aim to inspire and delight food enthusiasts worldwide with our passion for great food and exceptional content.”’s founder, Norah Clark, shared her excitement about the acquisition, stating, "I am excited about the next chapter for Joining forces with Boyd Hampers will allow us to continue our mission of spreading the joy of cooking while benefiting from the resources and expertise of a culinary powerhouse. We look forward to the exciting journey ahead."

Clark had already shared with NASDAQ and GoBankingRates the reasons for selling YummyTasteFood and merging with Boyd Hampers.

This acquisition marks a significant milestone for Boyd Hampers, further solidifying its online gift hamper industry leader position.

The company remains committed to sharing the love of food and empowering food enthusiasts to explore and create delicious culinary experiences. is its second recent acquisition, following its purchase of leading fruit basket company, E Fruit Baskets. For more information, visit

About Boyd Hampers

Boyd Hampers is a renowned online gift hamper retailer known for its selection of carefully curated food products.

With a commitment to innovation and a focus on delivering exceptional service, Boyd Hampers aims to expand further into the US market with this acquisition.

About is a leading online food blog that offers a wide range of culinary articles and food-related guides.

It has earned the trust and loyalty of food lovers and home cooks looking for inspiration and guidance.

Included in the acquisition was the purchase of the subsidiary sites:,,,,, and


Media Contact

Gareth Boyd

UK Office: 232 Frosses Road, Cloughmills, Northern Ireland, UK, BT44 9PU

US Office: 1317 Edgewater, Orlando, FL 32804, USA

Telephone: 0808 296 0282




Release ID: 921805

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