According to a recent market research report, the global Hotel gift card market is expected to grow at a compound annual growth rate of 4.4.% from 2023 to 2031. This growth can be attributed to a number of factors, including the increasing popularity of travel and tourism, the rise of online and mobile gift card purchasing options, and the flexibility and convenience of hotel gift cards. One of the key drivers of growth in the hotel gift card market is the increasing trend of experiential gift-giving. Rather than giving traditional gifts such as clothing, electronics, or home goods, many consumers are choosing to give experiences such as travel or dining. This trend is particularly prevalent among millennials, who place a high value on experiences and travel.
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Another factor driving growth in the hotel gift card market is the rise of digital gift cards. Many consumers now prefer to purchase gift cards online, through websites or mobile apps, rather than in-store. This trend is particularly strong among younger consumers, who are more likely to use digital channels for shopping and payments. Hotels are also increasingly offering gift cards as a way to drive revenue and customer loyalty. Gift cards provide hotels with a way to reach new customers and generate incremental revenue, while also encouraging repeat business from loyal guests. In addition, gift cards can be used to promote new properties or special offers, as well as to reward employees or partners.
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Segmentation of Hotel Gift Card Market Industry Research
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