2023-2029 Ad Tech Market Size Detailed Report with Competitive Analysis and Status | Research by Absolute Reports

[118] pages Ad Tech market report is segmented by geographical regions (Europe, Asia Pacific, Latin America, Middle East & Africa) and manufactures (Tremor International, Google, Mobvista, Brightcove, iClick Interactive Asia Group Ltd, Facebook, MediaMath, Verizon, Adobe, The Trade Desk, Criteo, Amazon, Magnite-).

"Final Report will add the analysis of the impact of COVID-19 on this industry.

Global “Ad Tech Market” Research [118 Pages Report] are detailed by types, applications, and geographical. These classifications are further broken down into divisions in order to provide a deeper understanding of the Ad Tech market. The study introduces competitors in the industry and details the top businesses from the standpoint of market share, market size, growth rate etc. for the competitive landscape. Also, the effects of COVID-19, rising market trends, mergers and acquisitions, and regional conflicts will all be taken into account.

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Market Analysis and Insights: Global Ad Tech Market

The global Ad Tech market size was valued at USD 24185.17 million in 2022 and is expected to expand at a CAGR of 19.73% during the forecast period, reaching USD 71229.37 million by 2028.
Ad Tech (Advertising technology) is a generic term that includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns.

Major Players in Ad Tech market are:

• Tremor International
• Google
• Mobvista
• Brightcove
• iClick Interactive Asia Group Ltd
• Facebook
• MediaMath
• Verizon
• Adobe
• The Trade Desk
• Criteo
• Amazon
• Magnite

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Ad Tech Market by Types:

• Web-Based
• Cloud-Based
• On-Premise
• DDDD

Ad Tech Market by Applications:

• Large Enterprises
• SMEs

Key Factors Considered

COVID-19

Amid the COVID-19 crisis, the Ad Tech market has definitely taken a hit. The report describes the market scenario during and post the pandemic in the vision of upstream raw materials, major market participants, downstream major customers, etc. Other aspects, such as changes in consumer behavior, demand, transport capacity, trade flow under COVID-19, have also been taken into consideration during the process of the research.

Regional Conflict / Russia-Ukraine War

The report also presents the impact of regional conflict on this market in an effort to aid the readers to understand how the market has been adversely influenced and how it’s going to evolve in the years to come.

Challenges and Opportunities

Factors that may help create opportunities and boost profits for market players, as well as challenges that may restrain or even pose a threat to the development of the players, are revealed in the report, which can shed a light on strategic decisions and implementation.

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Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historical data and forecast (2018-2029):

• United States
• Europe
• China
• Japan
• India
• Southeast Asia
• Latin America
• Middle East and Africa

Years considered for this report:

• Historical Years: 2018-2022
• Base Year: 2022
• Estimated Year: 2023
• Forecast Period: 2022-2029

Client Focus

1. Does this report consider the impact of COVID-19 and the Russia-Ukraine war on the Ad Tech market?

Yes. As the COVID-19 and the Russia-Ukraine war are profoundly affecting the global supply chain relationship and raw material price system, we have definitely taken them into consideration throughout the research, and in Chapters 1.7, 2.7, 4.X.1, 7.5, 8.7, we elaborate at full length on the impact of the pandemic and the war on the Ad Tech Industry.

1. How do you determine the list of the key players included in the report?

With the aim of clearly revealing the competitive situation of the industry, we concretely analyze not only the leading enterprises that have a voice on a global scale, but also the regional small and medium-sized companies that play key roles and have plenty of potential growth.

Please find the key player list in Summary.

1. What are your main data sources?

Both Primary and Secondary data sources are being used while compiling the report.

Primary sources include extensive interviews of key opinion leaders and industry experts (such as experienced front-line staff, directors, CEOs, and marketing executives), downstream distributors, as well as end-users.

Secondary sources include the research of the annual and financial reports of the top companies, public files, new journals, etc. We also cooperate with some third-party databases.

Please find a more complete list of data sources in Chapters 11.2.1 and 11.2.2.

1. Can I modify the scope of the report and customize it to suit my requirements?

Yes. Customized requirements of multi-dimensional, deep-level and high-quality can help our customers precisely grasp market opportunities, effortlessly confront market challenges, properly formulate market strategies and act promptly, thus to win them sufficient time and space for market competition.

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Chapter including in Ad Tech market report:

• Chapter 1 mainly defines the market scope and introduces the macro overview of the industry, with an executive summary of different market segments ((by type, application, region, etc.), including the definition, market size, and trend of each market segment.
• Chapter 2 provides a qualitative analysis of the current status and future trends of the market. Industry Entry Barriers, market drivers, market challenges, emerging markets, consumer preference analysis, together with the impact of the COVID-19 outbreak will all be thoroughly explained.
• Chapter 3 analyzes the current competitive situation of the market by providing data regarding the players, including their sales volume and revenue with corresponding market shares, price and gross margin. In addition, information about market concentration ratio, mergers, acquisitions, and expansion plans will also be covered.
• Chapter 4 focuses on the regional market, presenting detailed data (i.e., sales volume, revenue, price, gross margin) of the most representative regions and countries in the world.
• Chapter 5 provides the analysis of various market segments according to product types, covering sales volume, revenue along with market share and growth rate, plus the price analysis of each type.
• Chapter 6 shows the breakdown data of different applications, including the consumption and revenue with market share and growth rate, with the aim of helping the readers to take a close-up look at the downstream market.
• Chapter 7 provides a combination of quantitative and qualitative analyses of the market size and development trends in the next five years. The forecast information of the whole, as well as the breakdown market, offers the readers a chance to look into the future of the industry.
• Chapter 8 is the analysis of the whole market industrial chain, covering key raw materials suppliers and price analysis, manufacturing cost structure analysis, alternative product analysis, also providing information on major distributors, downstream buyers, and the impact of COVID-19 pandemic.
• Chapter 9 shares a list of the key players in the market, together with their basic information, product profiles, market performance (i.e., sales volume, price, revenue, gross margin), recent development, SWOT analysis, etc.
• Chapter 10 is the conclusion of the report which helps the readers to sum up the main findings and points.
• Chapter 11 introduces the market research methods and data sources.

Some of the key questions answered in this report:

• What will the Ad Tech market growth rate during the forecast period?
• Which are the key factors driving the Ad Tech market?
• What was the size of the Ad Tech market by 2029?
• Which region is expected to hold the highest market share in the Ad Tech market?
• What trends, challenges and barriers will impact the development and sizing of the Global Ad Tech market?
• What are the Ad Tech market opportunities in the global Ad Tech Industry?

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Detailed TOC of Global Ad Tech Industry Research Report

1 Ad Tech Market Overview

1.1 Product Overview and Scope of Ad Tech Market

1.2 Ad Tech Market Segment by Type

1.2.1 Global Ad Tech Market Sales Volume and CAGR (%) Comparison by Type (2018-2028)

1.3 Global Ad Tech Market Segment by Application

1.3.1 Ad Tech Market Consumption (Sales Volume) Comparison by Application (2018-2028)

1.4 Global Ad Tech Market, Region Wise (2018-2028)

1.4.1 Global Ad Tech Market Size (Revenue) and CAGR (%) Comparison by Region (2018-2028)

1.4.2 United States Ad Tech Market Status and Prospect (2018-2028)

1.4.3 Europe Ad Tech Market Status and Prospect (2018-2028)

1.4.4 China Ad Tech Market Status and Prospect (2018-2028)

1.4.5 Japan Ad Tech Market Status and Prospect (2018-2028)

1.4.6 India Ad Tech Market Status and Prospect (2018-2028)

1.4.7 Southeast Asia Ad Tech Market Status and Prospect (2018-2028)

1.4.8 Latin America Ad Tech Market Status and Prospect (2018-2028)

1.4.9 Middle East and Africa Ad Tech Market Status and Prospect (2018-2028)

1.5 Global Market Size of Ad Tech (2018-2028)

1.5.1 Global Ad Tech Market Revenue Status and Outlook (2018-2028)

1.5.2 Global Ad Tech Market Sales Volume Status and Outlook (2018-2028)

1.6 Global Macroeconomic Analysis

1.7 The impact of the Russia-Ukraine war on the Ad Tech Market

2 Industry Outlook

2.1 Ad Tech Industry Technology Status and Trends

2.2 Industry Entry Barriers

2.2.1 Analysis of Financial Barriers

2.2.2 Analysis of Technical Barriers

2.2.3 Analysis of Talent Barriers

2.2.4 Analysis of Brand Barrier

2.3 Ad Tech Market Drivers Analysis

2.4 Ad Tech Market Challenges Analysis

2.5 Emerging Market Trends

2.6 Consumer Preference Analysis

2.7 Ad Tech Industry Development Trends under COVID-19 Outbreak

2.7.1 Global COVID-19 Status Overview

2.7.2 Influence of COVID-19 Outbreak on Ad Tech Industry Development

3 Global Ad Tech Market Landscape by Player

3.1 Global Ad Tech Sales Volume and Share by Player (2018-2023)

3.2 Global Ad Tech Revenue and Market Share by Player (2018-2023)

3.3 Global Ad Tech Average Price by Player (2018-2023)

3.4 Global Ad Tech Gross Margin by Player (2018-2023)

3.5 Ad Tech Market Competitive Situation and Trends

3.5.1 Ad Tech Market Concentration Rate

3.5.2 Ad Tech Market Share of Top 3 and Top 6 Players

3.5.3 Mergers and Acquisitions, Expansion

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4 Global Ad Tech Sales Volume and Revenue Region Wise (2018-2023)

4.1 Global Ad Tech Sales Volume and Market Share, Region Wise (2018-2023)

4.2 Global Ad Tech Revenue and Market Share, Region Wise (2018-2023)

4.3 Global Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.4 United States Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.4.1 United States Ad Tech Market Under COVID-19

4.5 Europe Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.5.1 Europe Ad Tech Market Under COVID-19

4.6 China Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.6.1 China Ad Tech Market Under COVID-19

4.7 Japan Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.7.1 Japan Ad Tech Market Under COVID-19

4.8 India Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.8.1 India Ad Tech Market Under COVID-19

4.9 Southeast Asia Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.9.1 Southeast Asia Ad Tech Market Under COVID-19

4.10 Latin America Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.10.1 Latin America Ad Tech Market Under COVID-19

4.11 Middle East and Africa Ad Tech Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.11.1 Middle East and Africa Ad Tech Market Under COVID-19

5 Global Ad Tech Sales Volume, Revenue, Price Trend by Type

5.1 Global Ad Tech Sales Volume and Market Share by Type (2018-2023)

5.2 Global Ad Tech Revenue and Market Share by Type (2018-2023)

5.3 Global Ad Tech Price by Type (2018-2023)

5.4 Global Ad Tech Sales Volume, Revenue and Growth Rate by Type (2018-2023)

6 Global Ad Tech Market Analysis by Application

6.1 Global Ad Tech Consumption and Market Share by Application (2018-2023)

6.2 Global Ad Tech Consumption Revenue and Market Share by Application (2018-2023)

6.3 Global Ad Tech Consumption and Growth Rate by Application (2018-2023)

7 Global Ad Tech Market Forecast (2023-2028)

7.1 Global Ad Tech Sales Volume, Revenue Forecast (2023-2028)

7.1.1 Global Ad Tech Sales Volume and Growth Rate Forecast (2023-2028)

7.1.2 Global Ad Tech Revenue and Growth Rate Forecast (2023-2028)

7.1.3 Global Ad Tech Price and Trend Forecast (2023-2028)

7.2 Global Ad Tech Sales Volume and Revenue Forecast, Region Wise (2023-2028)

7.2.1 United States Ad Tech Sales Volume and Revenue Forecast (2023-2028)

7.2.2 Europe Ad Tech Sales Volume and Revenue Forecast (2023-2028)

7.2.3 China Ad Tech Sales Volume and Revenue Forecast (2023-2028)

7.2.4 Japan Ad Tech Sales Volume and Revenue Forecast (2023-2028)

7.2.5 India Ad Tech Sales Volume and Revenue Forecast (2023-2028)

7.2.6 Southeast Asia Ad Tech Sales Volume and Revenue Forecast (2023-2028)

7.2.7 Latin America Ad Tech Sales Volume and Revenue Forecast (2023-2028)

7.2.8 Middle East and Africa Ad Tech Sales Volume and Revenue Forecast (2023-2028)

7.3 Global Ad Tech Sales Volume, Revenue and Price Forecast by Type (2023-2028)

7.3.1 Global Ad Tech Revenue and Growth Rate of Photo (2023-2028)

7.3.2 Global Ad Tech Revenue and Growth Rate of Video (2023-2028)

7.4 Global Ad Tech Consumption Forecast by Application (2023-2028)

7.4.1 Global Ad Tech Consumption Value and Growth Rate of Commercial(2023-2028)

7.4.2 Global Ad Tech Consumption Value and Growth Rate of Editorial(2023-2028)

7.5 Ad Tech Market Forecast Under COVID-19

8 Ad Tech Market Upstream and Downstream Analysis

8.1 Ad Tech Industrial Chain Analysis

8.2 Key Raw Materials Suppliers and Price Analysis

8.3 Manufacturing Cost Structure Analysis

8.3.1 Labor Cost Analysis

8.3.2 Energy Costs Analysis

8.3.3 RandD Costs Analysis

8.4 Alternative Product Analysis

8.5 Major Distributors of Ad Tech Analysis

8.6 Major Downstream Buyers of Ad Tech Analysis

8.7 Impact of COVID-19 and the Russia-Ukraine war on the Upstream and Downstream in the Ad Tech Industry

9 Players Profiles

9.1 Manufacture 1

9.1.1 Manufacture 1 Basic Information, Manufacturing Base, Sales Region and Competitors

9.1.2 Ad Tech Product Profiles, Application and Specification

9.1.3 Manufacture 1 Market Performance (2018-2023)

9.1.4 Recent Development

9.1.5 SWOT Analysis

10 Research Findings and Conclusion

11 Appendix

11.1 Methodology

11.2 Research Data Source

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