Aline Amari was founded in 2021 with the goal of building a bridge between fashion and wellbeing. Drawing her main inspiration from women, the different phases of life and the elements of nature, Aline Amari creates collections that unite two aspects dear to the brand: to inspire and be inspired.
Our concept is simple: to offer pieces with strong but timeless cuts, and in different colors, materials or prints. Aline Amari believes in the power of colors. This is why we use Color therapy, or Chromotherapy, when developing our collections. Colors have very positive effects on our body, our emotions and our mind.
Aline Amari also believes in the power of words. We find that the current terminology in apparel sizing amplifies the lack of self-confidence in some people so we created our own size chart. We do not use the words Medium or Extra-Large to define the size of our clothes. We refer to the words Beautiful, Fancy or Radiant.
AW21 “The Calling” – The AW21 collection introduces the brand with a small collection of very colorful and warm wool coats. The name of the collection is a tribute to this strong inner impulse that can be felt at different times in our lives, this impulse that pushes us to follow the voice of our soul.
“Let yourself be silently drawn by the strange pull of what you really love.” – Rumi