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MyNIL Launches as a New NIL Digital Marketplace

Today, MyNIL, an innovative startup in the Name, Image, and Likeness marketing space, has officially launched its online marketplace for business registrations.

Name, Image, and Likeness (NIL) contracts between brands and collegiate athletes is an estimated $1B industry that took off in fall 2021 after court cases overturned long-standing NCAA rules prohibiting scholar athletes from profiting from their own Name, Image, and Likeness.

“We’re very excited to officially launch our business registration for MyNIL,” said Andy Etemadi, Co-Founder of MyNIL. “At MyNIL, I believe we have a very unique take on the red-hot NIL marketing space. We are looking to help connect the thousands of hardworking, dedicated student athletes who have worked so hard to develop their skills and personal brand in their communities with businesses that have been meaningful for them in their lives and align with their personal interests.”

MyNIL’s focus is to develop mutually beneficial relationships between student athletes and brands based on personal interests and market geographics. MyNIL matches businesses that want to expand their reach or depth in regional markets with student athletes who have local ties to those markets, starting from high school and junior sports and then throughout their college careers. MyNIL’s initial student athlete launch will be focused on Southern California athletes with plans to quickly expand to other key regions.

“So much of the NIL headlines to date have been focused on the megadeals between huge brands and athletes who are already superstars on the national stage,” continues Etemadi. “99% of student athletes and 99% of businesses do not fall into that category. Both are having early success with NIL deals without the headlines. That 99% is who we are focused on and feel good about supporting with MyNIL.”

MyNIL’s business registration is open and free to all businesses. Business registration can be found at

Learn more about MyNIL at:

Contact MyNIL for inquiries and additional information at:

Media Contact
Company Name: MyNIL
Contact Person: Andy Etemadi
Email: Send Email
Country: United States

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