The global mobile TV market was worth US$ 13.9 Billion in 2022 and is predicted to reach US$ 20.42 billion by 2027 at a CAGR of 8.0% during the forecast period. Due to the increasing availability of high-speed data services such as 3G, 4G, and 5G, the mobile TV market is expected to rise steadily throughout the forecast period.
The increasing use of smart devices such as mobile phones and tablets, as well as expanding internet consumption, is the primary driver driving mobile TV market growth. In addition, there has been a surge in demand for premium sports, movies, and entertainment content via Video on Demand (VoD) services, which is also contributing to the growth of the mobile TV market.
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The increased production of TV-enabled mobile handsets has also increased the adoption of free-to-air services in developing countries. 5G broadcasts provide consumers with fast data speeds and media consumption capabilities, enhancing the whole mobile TV experience. As a result, the development of 5G broadcast services is a factor contributing to mobile TV market growth.
Other reasons such as increased disposable income and consumer spending on leisure and entertainment activities, as well as easy access and inexpensive installation costs, are expected to propel the mobile TV market even further.
The pay TV service sector accounted for more than half of the mobile TV market in Asia Pacific, and its share is likely to grow throughout the forecast period. Due to the expanding number of TV-enabled mobile devices, people in Asia Pacific are increasingly adopting free-to-air services.
The increased investment in LTE networks, as well as the expanding economic power of emerging nations, is likely to be the primary drivers of mobile TV market adoption across Latin America and the Middle East and Africa.
Key Takeaways
- In the service type sector, pay TV from the mobile TV market is anticipated to flourish at the quickest CAGR of 8.3% through 2032.
- The market size for mobile TV in the United States is expected to reach US$ 1.8 Billion by 2032, growing at a CAGR of 6.9% during the predicted period.
- Germany is expected to reach a market size of US$ 1.5 Billion in mobile TV by 2032, with a CAGR of 6.2% during the forecast period.
- China’s mobile TV market is expected to be worth US$ 5.5 Billion by 2032, with a CAGR of 9.2% over the forecast period.
- Brazil is expected to have a market size for mobile TV of US$ 582.2 Million by 2032, with a CAGR of 8.6% during the forecast period.
- By 2032, India is expected to reach a market size of US$ 4.6 Billion in mobile TV, with a CAGR of 9.2% during the forecast period.
Competitive Landscape
AT&T, Inc., Comcast Corporation, MobiTV, Inc., Sky plc, Charter Communications, Verizon Communications, Inc., Bell Canada, Orange S.A, Bharti Airtel, and Consolidated Communications are some of the prominent competitors in the mobile TV market.
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Key Segments
By Service Type:
- Free to air
- Pay TV
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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