Linchpin SEO is leading the charge in pushing for a new breed of digital marketing agency in North Carolina, with the primary goal of helping businesses create experiences that their customers, website visitors, and Google will love.
After leading the digital strategy for some of the largest brands, Bill Ross, Linchpin SEO founder, realized a better way to engage with businesses.
To increase the value Linchpin can provide to its clients, Bill harnessed the top team members he worked with during the last 18 years and built a new digital agency experience.
“Most say it’s crazy we care so much about the clients that we often put their business success before our own profits. But it’s the correct thing to do,” Bill said in an interview.
With 80% of consumers using search engines to find local information, Local Search Engine Optimization can’t be ignored.
Bill says Linchpin’s Local SEO focuses on optimizing a company’s website to be found in local search results or Google Maps to increase the traffic, awareness, rankings, and sales coming from the search engines.
Linchpin’s Local SEO Process comprises ten impressive steps to boost website traffic, leads, and revenue. It jumps off with a business goal review, where Linchpin SEO group of experts conducts a working session with a client’s team to understand the evolution of its Local SEO marketing strategy, what has worked best, and the company’s goals for their campaign.
“When you focus on building your brand within your local market and stop focusing only on how to “get to the top of the search results,” your business will grow and naturally rank within Google,” Bill explained.
Because the competitive landscape within the market and Google’s algorithm are ever-changing, Linchpin SEO provides insights and strategies for organic growth. It includes basic website audit, analytics scorecard and insight document, local listing management and updates, and identification of local keyword topics for new content.
The company also makes headway in providing Enterprise SEO, which targets a national and international audience.
Google enterprise SEO is so much more than just keywords and rankings, according to Bill.
“To increase SQL, MQL, and MRR, SEO needs to be a long-term business strategy, inclusive of publishing, brand building, marketing, website experience, and technical SEO,” Bill says.
Bill himself has been helping enterprise companies for 15+ years amplify their traffic and increase their leads using SEO.
Web design, content services
Linchpin SEO also offers a content-first web design process that helps businesses get more value and better ROI from their website.
“With 94% of people saying a bad website is one of the main reasons they mistrust a business, not investing in your new website or using a cheap web design company will limit your business growth and hurt your brand,” Bill stressed.
The Linchpin SEO web design team comprises senior-level website and print designers and digital strategists from top digital agencies and brands who have built websites for many big brands.
The company is also bent on leading the pack by providing content strategies that create value for a company’s brand, providing B2B website content services, SEO content strategy, and web content solutions to help websites perform better with users and Google.
“We know that your business must adopt a “brand as publisher” approach to engaging consumers to compete in Google and increase conversions,” Bill said.
Linchpin SEO’s web content strategy includes eight phases that help analyze, define, and provide ongoing guidelines for publishing and marketing content that earns traffic, builds brand value, and helps your users.
Businesses looking to start a conversation about their digital marketing project and the business goals they would like to accomplish can check out the Linchpin SEO website for more information.