When you get down to it, digital marketing is simply marketing using digital or online channels and platforms. It’s how businesses are getting their message in front of their best prospects and customers. Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to do business with you. Unfortunately, some businesses fail to see the importance, need and power of effective marketing. Small business and startups tend to cut their marketing budget whenever sales are down. This is why Leoserv Inc. a web design company in Houston, TX decided to focus on helping businesses yield exponential results through effective marketing.
The COVID-19 pandemic exposed a lot of businesses in ways they interact with customers. Businesses with a high percentage of face-to-face interactions such as gyms, churches, restaurants, and barbershops suffered a great deal due to poor foot traffic. Medical practices also struggled to keep up with the demand of patients needing various types of help. From covid tests to covid vaccines, treating covid symptoms and day to day medical needs, medical practices became tasked with the reality of the pandemic.
We spoke to the CEO of Leoserv Inc., Ayo Jeremiah and he provided his synopsis below:
“Before the pandemic, many businesses and medical practices didn’t feel the need to hire a marketing agency. Many would task a staff member to help with simple marketing tasks such as posting on Facebook without thinking of the getting a higher engagement. During the pandemic many doctors and medical professionals realized all of a sudden that they no longer had the time to split between patients as well as DIY marketing. Our team launched Mediscone (a Leoserv company) to help drive the message of effective online marketing for doctors to help drive potential patients from the competition to our clients doorstep. As we speak there is a patient right now doing a Google search for “Doctor’s near me”. I guarantee you that that patient will most likely select one out of the top 5 results. Which means if your practice or business is not on that first page, then you are losing potential customers”.
Many businesses fail because they stop making exponential profits and value add by losing customers due to poor marketing and low volume sales or production. Let’s face it, if your customers keep coming back, you will always be in business. No one has ever heard or will ever hear of a business shutting down because they have too many customers.
Poor marketing builds a wall between you and your consumers. Effective marketing is what builds the bridge between everyday businesses and financial success. So, if the whole point of spending money on marketing is to bring leads to your business, cutting back on marketing doesn’t seem like the most logical decision, does it? Henry Ford said, ‘A man who stops advertising to save money, is like a man who stops the clock to save time’.
Visit https://leoserv.com to learn more about their quest in helping businesses grow globally in today’s technology age.