El informe del estudio de mercado de Informes de Expertos titulado, ‘El Mercado de Auriculares y Audífonos en America Latina, Informe y Pronóstico 2023-2028′, ofrece una visión estructurada del mercado, examinando sus diversos segmentos y variables clave como producto, precio, tecnología, aplicación y las regiones. La investigación recoge un sólido pronóstico de la presencia de factores clave de éxito y limitaciones, sigue a los proveedores bien establecidos y las últimas tendencias de la industria que impactan en el objetivo de crecimiento del mercado global. También evalúa la dinámica del mercado y la relación entre la demanda de los consumidores y el precio del producto, junto con la auditoría de los modelos FODA y de las cinco fuerzas de Porter.
The market study report by Informes de Expertos titled, ‘Latin America Earphones and Headphones Market 2023-2028 ’, gives structured insights into the market, examining its diverse segments and key variables such as product, price, technology, application, and key regions. The research gathers robust forecasting of the presence of key success factors and constraints, tracks well-established vendors, and the latest trends in the industry that impact the growth goal of the overall market. It also assesses the market dynamics, and the relationship between consumer demand and product price, coupled with the audit of SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2018-2028)
• CAGR para el período de pronóstico (2023-2028): 5,70%
El mercado latinoamericano de auriculares y audífonos se situó en un valor de alrededor de 2,85 millones de dólares en 2021 y se estima que el mercado expanda a un fuerte CAGR en el período de pronóstico (2023-2028). Este aumento en la expansión del mercado se debió a la mayor popularidad de los auriculares y audífonos con conexión bluetooth y, además, las estimaciones de las proyecciones de crecimiento son anticipadas por los actores clave y sus sólidos esfuerzos de colaboración en la región objetivo. Por lo tanto, una base de los fabricantes más amplia está atrayendo hacia el mercado debido al crecimiento lucrativo oportunidades para la integración de la tecnología y la ampliación de la cuota de ingresos.
Aparte de estos factores, otros indirectos, como el aumento de la renta disponible de los consumidores, el incremento de las preferencias por los productos de lujo, la digitalización, la urbanización, etc., podrían impulsar el mercado en los próximos años. Los principales actores, como Apple, Inc. y Bose Corporation, están trabajando en estrategias de desarrollo del crecimiento y en planes de innovación de productos en la región latinoamericana para conseguir ventas orgánicas. Por lo tanto, los consumidores del mercado objetivo exigen un canal de oferta y demanda mejorado para completar la excesiva solicitación.
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Industry Definition and Major Segments
Consumers utilise audio equipment called headphones and earphones for personal use. They can be connected to a variety of compatible devices, including smartphones, PCs, and more, and can be used to listen to music, watch movies, or play video games. Where, Headphones are speakers that are wrapped around the head and inserted into each ear, conversely, earphones are inserted into the user’s ear canal.
By product, the market is bifurcated into:
• Earphones
• Headphones
Following the prices, the market can be divided into:
• Less than 50 USD
• Between 50 to 100 USD
• Above 100 USD
Based on technology, the industry can be segmented into:
• Wired
• Wireless
Among these, the wired segment can be distributed by type into ANC and others. Meanwhile, the wireless segment can be segregated by type into ANC, bluetooth, NFMI, smart headphones, and others.
On the basis of application, the market can be distributed into:
• Fitness/Sports
• Virtual Reality
• Gaming
• Music and Entertainment
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The growth statistics of the Latin America earphones and headphones market are showing the unpredictable and burgeoning share of key players in the target region. The rising economy of developed nations in Latin America and government initiatives for sustainable development are shifting the focus on principal companies of earphones and headphones. Further, the factors such as the rapid adoption of wireless headsets and increasing penetration of Internet connectivity are anticipating market growth during the forecast period. And the sturdy efforts of regional players coupled with the need to adopt advanced technologies in manufacturing, processing, and business units are carving the way for the headphones and earphones market towards positive and amelioration pathways.
Apart from all these aforementioned factors, the wireless segment in the target market in the Latin American region is growing with the effect of the presence of a larger consumer base with active internet activity and smartphones and further is estimated to provide abundant opportunities to potential entrants in the market. These trends and market dynamics are changing the market outlook of earphones and headphones in the Latin American region coupled with higher production rates registered for healthy growth.
Key Market Players
The major players in the market are:
• Apple Inc.
• Bose Corporation
• Logitech Inc.
• Panasonic Corporation
• Sennheiser Electronic GmbH, and Co. KG
• Others
The insights in the market research report provide growth possibilities, socio-political environment factors affecting the market, launches of products, new entrants dominating the market, and the presence of key companies driving the industry.
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About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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