Key Lime Interactive, a leading US CX/UX research consultancy, recently announced the debut of their new Customer Journey Mapping (CJM) SaaS platform, JourneyTrackTM. Following a user-centered design process, Key Lime Interactive (KLI) designed JourneyTrack with feedback from several top clients to make it easy for enterprise organizations to understand, track, and prioritize their customer experience.
“About a year ago, alongside many of our enterprise clients, we started to attack the issues that many of us have with regards to creating, updating, and sharing customer journey maps… We took the opportunity to reimagine Journey Mapping,” says Ania Rodriguez, CEO and Founder of Key Lime Interactive.
Traditionally known as a research service provider who executes research to build CJMs, Key Lime Interactive took their work to a new level and built JourneyTrack. This collaborative data repository is designed to support CX teams by identifying, visualizing, and ultimately solving the user pain. JourneyTrack serves as a central data hub that allows teams to:
– Democratize and govern CJMs
– Collaborate real-time as Customer Personas and CJMs evolve with time
– Share and search insights; making research findings accessible to everyone
– Measure, rank, and score opportunities to improve so that teams can take action and make change
– Meet their DEI goals with an included Key Lime Inclusivity IndexTM
“The idea of a research hub,” says Sally Cohen, CX Director of Infoblox and JourneyTrack collaborator, “where the journey map is at the center provides that needed context … and enables all teams to get a deeper understanding of that research and allows it to have a longer life rather than just sit on a shelf.”
The reality is that companies require a tool that will allow interdepartmental collaboration as they build and maintain customer personas and journey maps. Paper murals have become obsolete. Now, thanks to JourneyTrack, organizations have a common set of data to lean on, visualize, rank, and prioritize critical optimization opportunities, ensure inclusive design, access supporting data in the insights hub, and benchmark customer happiness.
Key Lime Interactive is currently accepting applicants for JourneyTrack’s beta program until September 2021. Visit JourneyTrack.io for more information.
About Key Lime Interactive:
Located in the New York and Miami metro area, Key Lime Interactive is a User Experience (UX) research and service design agency with a sweet spot for emerging technology. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. Our experts share the true perspective of a client’s target users to help companies build exceptional consumer-driven solutions.
About JourneyTrack, Corp:
JourneyTrack is an Experience Management (XM) SaaS product for the enterprise. To learn more visit, Journeytrack.io
Media Contact
Company Name: JourneyTrack
Contact Person: Lynn Gonzales
Email: Send Email
Phone: 305-809-0555
Address:3422 Old Capitol Trail, Suite 700
City: Wilmington
State: DE 19808
Country: United States
Website: https://www.journeytrack.io/
