Overview:
Market Research Future (MRFR) in their latest report on the global kefir market predicts a substantial growth during the forecast period for the market. The market is also expected to achieve a remarkable valuation by the end of 2023. Kefir is a fermented milk drink that has its origin in Russia and the traditional methods include overnight fermentation of lactose that turns into slightly alcoholic beverages. It is a result of the combination of lactic acid bacteria and yeasts. The grains contain kefiran which is a water-soluble polysaccharide and is known for the creamy texture it brings to the beverage. The fermentation process leaves the little amount of lactose in the final product owing to which people with lactose intolerance can also have it. Commercial production of kefir includes a powdered mixture of bacteria and yeast which allows manufacturers to keep the flavors at a constant point. MRFR, while preparing the report on the kefir market, kept its focus majorly on the segmental analysis where volume-wise and value-wise growth has been charted in detail. In addition, the report also dedicated much time to factors that can trigger growth during the forecast period.
Kefir is known for its properties that help in digestion. Patients suffering from gastric problems can have kefir for better bowel movement which is one of the major market factors that can create more expansion scope for the market. At the same time, rising health awareness can be seen as a potential market influencer. High availability of kefir grains can also ensure market growth, along with technological innovations taking place in the research and development sector.
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Regional Analysis:
MRFR segments the global Kefir market into North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW) for a comprehensive analysis.
Europe’s share in the global market is the maximum as the region is experiencing a high demand for healthy drinks. The region is experiencing strong demands for healthy drinks in tandem with the growing health-related awareness. Other factors such as changing food consumption can also be considered vital for the growth in intake of kefir in the regional market. In Europe, Belgium, Germany, and the U.K. are countries that are exhibiting substantial market growth.
North America stands second in the global position, and its features are quite similar to that of Europe. At the same time, North America has a huge population with substantial disposable income which they can spend on such products. Various global players are launching several flavors which can substantially boost the market growth by creating much allure for consumers. In North America, both the U.S. and Canada are providing substantial traction.
Segmentation:
MRFR analyzes the global kefir market by flavor, type, and application for a detailed analysis of the entire market.
Based on the flavor, the global kefir market is segmented into regular and flavored. Regular kefir owns the maximum share of the market due to its ease in production. Consumers prefer naturally flavored kefir more which is also a factor providing substantial market traction.
Based on the type, the kefir market comprises milk kefir, water kefir, others. Milk kefir has the maximum market share owing to the high demand for traditionally produced kefir.
Based on the application, the kefir market can be segmented into dietary supplements, dips & sauces, beverages, frozen desserts, and others. The beverage segment owns the maximum market share due to the rise in intake of healthy beverages across the globe.
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Competitive Landscape:
Some of the key players profiled in the global kefir market are Fresh Made, Inc. (U.S.), Nourish Kefir (U.K.), Danone SA (France), Lifeway Foods Inc. (U.S.), The Hain Celestial Group (U.S.), Kenmare Living Foods (Ireland), and Wallaby Yogurt Company (U.S.)
Kefir Namaste, a Greek Company, developed a kefir drink where the fermentation triggers carbonation. The product is extremely good for gut and mind. The drink comes in two flavors; peppermint and ginger.
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