Tropically Inspired Candies Entice Consumers
Flavor-combining chewy candies are the novel introduction in the infused fruit jellies market. Trend hunters are always exploring fruit combo chews that enhance flavor. Such innovations in the infused fruit jellies market are boosting market growth where the global revenue was valued at ~US$ 15 Mn in 2019. For instance, Hi-Chew-a Japan-based fruit chew sold by Tokyo’s confectionary company Morinaga & Company, has added the HI-CHEW Fruit Combos Mix to its product portfolio.
Consumers are creating a demand for infused fruit jellies with blended flavors. Likewise, manufacturers are experimenting with flavors of passion fruit and mango-flavored centers to come with blends that compliment naturally. The infused fruit jellies market is undergoing a change, as manufacturers are exploring untapped opportunities by combining coconut chewy candies with pineapple centers to recreate the flavor of Piña Colada. They are specifically targeting the U.S. consumers and increasing their production capabilities to produce tropically inspired candies.
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Fruit Pulp and Juices a Healthier Alternative to Artificially Flavored Candies
Packaging innovations are grabbing the attention of end users in the infused fruit jellies market. Convenience has become one of the key driving forces for companies in the market landscape. Apart from chews and candies, manufacturers are tapping into incremental opportunities with fruit-infused spreads that are available in convenient squeezable containers integrated with easy-spread cups. They are increasing their production efficacies by using fruit pulp and fruit juices that are a healthier alternative to artificially-flavored candies. For instance, local producer of fruit sauces and fruit confectionaries in India, has a rich product portfolio in infused fruit jellies named MelloJels, available in grape, orange, and strawberry flavors.
On the other hand, the growing launch numbers of jelly drinks are generating revenue streams for companies in the infused fruit jellies market. Manufacturers are increasing their production capabilities to produce premium juice concentrates that are a stellar choice for high-quality infused fruit jellies, coatings, and ice creams, among others.
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Freeze-dried Ingredients Eliminate Need to Add Flavors in Fruit Jellies
The infused fruit jellies market is projected to reach a value of ~US$ 23 Mn by the end of 2029. Increased availability of jelly-based DIY (Do It Yourself) recipes are creating an unprecedented demand for infused fruit jellies. However, the formation of crystals due to excess sugar or undissolved sugar sticking to the sides of a saucepot pose as restraint while preparing recipes. Such undesirable outcomes during the preparation of jelly-based recipes are likely to slow down market growth. Hence, manufacturers are encouraging consumer to opt for tested recipes and measure ingredients precisely to avoid issues of crystallization while making the recipe.
Companies in the infused fruit jellies market are leveraging their marketing strategies by introducing jelly-based recipes on packaging containers and pouches to meet end user needs. They are producing infused fruit jellies with freeze-dried ingredients to boost sales using fruit candies. Manufacturers are streamlining their production practices with freeze-dried ingredients, since these ingredients eliminate the need of adding additional flavors.
Manufacturers Cater to Demand for Mood Changing Products for Maximum Product Penetration
Manufacturers in the infused fruit jellies market are foraying into the chewy candy segment. For instance, Center Fruit, which is Perfetti Van Melle India’s flagship brand, has entered the competition in the chewy candy segment by announcing the launch of Center Fruit Soft Chews. As such, consumers in Asia Pacific are showing keen interest in fruit-flavored candy offerings. Manufacturers are increasing the availability of infused fruit jellies involving fruit juice flavors to cater to the demand for mood changing products. They are targeting both urban and rural sectors of India for maximum penetration of products.
Leading brands are increasing their efficacy in 360-degree campaigns to strategically stage products on regional and global level. The growing importance of digital mediums and influencers are helping companies in the infused fruit jellies market to achieve their targets through innovative marketing campaigns. Likewise, companies are delivering their message through TV commercials, cinema, and outdoor advertising in select cities of India.
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Infused Fruit Jellies Market: Overview
· The global infused fruit jellies market stood at ~ US$ 15 Mn in 2019, finds Transparency Market Research (TMR) in a recent study. According to the report, the market anticipated to reach ~US$ 23 Mn by 2029, at a CAGR of ~4.7%.
· Factors impacting the purchase decision of consumers such as unique flavors, textures, candies, shape, packaging, and sugar content also are key drivers of the infusion fruit jellies market across the globe. In addition to this, emergence of clean label products and increasing product innovation is witnessing favorable condition for growth.
· The gradually increasing disposable income of consumers is in turn tending to consumption of “ready to eat products” such as candies and jellies. In addition to this, the infused fruits jellies market is gaining traction on account of their frequent purchase candies over chocolates among consumers.
Infused Fruit Jellies: Market Frontrunners
· Chewies, by form type, was the leading segment in 2019 accounting for ~75% of the market share. Furthermore, the segment candies accounts for ~24.7% of the market share, in terms of value.
· The pouches segment is leading the global market, in terms of packaging type, followed by cans and jars and bottles. These segments accounted for 36.9%, 23.2%, 24.9%, and 15.0% of the market, respectively, on the basis of value in 2019.
· North America leads the global market followed by Europe, Asia Pacific excluding Japan, and Oceania. Based on nature, the conventional segment accounts for approximately 83.9% of the market, while the organic segment accounts for the remaining share of the market.
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Infused Fruit Jellies Market: Trends
· The rapidly increasing trend of sugar-free infused fruit jellies is propelling the market and simultaneously creating opportunities for new entrants. Various food and beverage manufacturers are focusing on reducing the sugar content in product formulations, as consumers avoid consumption of high sugar products. This is attributable to the fact that excess consumption of sugar increases the risk of obesity, diabetes, and heart disease. Therefore, several manufacturers are shifting towards the use of sugar substitutes or are reducing sugar in their offerings.
· Products coming with clean label are in high demand. This is an ongoing trend in the food & beverages industry. It is a consumer-driven trend, since they are increasingly worried about the health effects of ingredients present in food and beverages. The increasing use of the Internet, blogs, and social media to access available information about various chemicals and ingredients is driving this trend in the global food & beverages industry. Modern consumers, especially those from developed countries, have become more aware of what they eat every day, and they prefer to consume clean label products. This is expected to give impetus to the infused fruit jellies market.
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