According to IMARC Group’s latest report, titled “India Digital Asset Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the India digital asset management market size is expected to exhibit a CAGR of 20.53% during 2022-2027. Looking forward, IMARC Group expects the global market to continue its robust growth during the forecast period (2022-2027).
Digital assets are digital files, such as images, videos, PDFs, word documents, and graphics, used as a part of a business’s brand presence. Digital asset management (DAM) system helps organizations store, retrieve, organize, find, and share the digital content catalog from a single platform. Brand, marketing resource, video, and product information management are some standard solution types. DAM is witnessing extensive applications across industries as they facilitate organizations in managing permissions through copyright functionalities, automating the workflow, and streamlining the cloud experience for its users. In India, DAM is largely used by organizations for quick storage and retrieval of assets into a centralized interface.
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India Digital Asset Management Market Trends:
The rising content creation and the increasing penetration of the internet and smartphones are some of the key factors providing a considerable boost to the market growth in India. Moreover, the emergence of Industry 4.0 has surged the adoption of automation solutions, which is accelerating the market growth. Additionally, key market players are integrating DAM with enterprise systems, such as marketing automation, enterprise resource planning (ERP), content management systems (CMS), and other IT systems, to enhance collaborative work processes in an organization, which is another factor bolstering the market. Besides this, the increasing consumer expenditure power and the rising middle-class population in the country are creating a positive outlook for the market.
Key Market Segmentation:
The report has categorized the market based on type, component, application, deployment, organization size and end use sector.
Breakup by Type:
- Brand Asset Management System
- Library Asset Management System
- Production Asset Management System
Breakup by Component:
- Solution
- Services
- Consulting
- System Integration
- Support and Maintenance
Breakup by Application:
- Sales and Marketing
- Broadcast and Publishing
- Others
Breakup by Deployment:
- On-premises
- Cloud
Breakup by Organization Size:
- Small and Medium-sized Enterprises
- Large Enterprises
Breakup by End Use Sector:
- Media and Entertainment
- Banking, Financial Services and Insurance (BFSI)
- Retail
- Manufacturing
- Healthcare and Life Sciences
- Education
- Travel and Tourism
- Others
Breakup by Region:
- North India
- West and Central India
- East India
- South India
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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