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How to Build Engaging, Efficient, and Effective Creative Technology Experiences

These days, the technology needs of companies reach beyond just mere web design. It takes an all-inclusive digital agency to meet all of the technology needs that a business has. Agencies like codelab303, founded by Anthony Chavez, offer solutions for websites, mobile applications, software as a service platforms, software installations, and more.

The mission of Chavez’s business is to “Build the right thing, build the thing right,” and Chavez says that this is the mindset with which any technology business should operate. “Making something is one thing, but making something good and effective is what your clients are looking for,” says Chavez, “If you are delivering subpar results, you will gain the reputation of being less than satisfying.”

The idea of “good enough” should be rejected. Simply being “good enough” is never truly good enough. Although having the bare minimum of functionality is essential, stopping there means you aren’t delivering quality results to your clients. If you want client satisfaction and repeat business, you need to make your work stand out—not simply do what everything else does. Going above and beyond is what will distinguish you and your company and set it apart from the competition.

One of the most crucial aspects of running a business providing technology solutions is building trust with your clients. Your clients are entrusting you with things precious to them, like their image and ways of earning revenue. As such, you will have to show them that you deserve this level of trust and that your work will justify them granting you this access.

Chavez’s business helps establish this rapport by being open and transparent about everything they do. They are willing to give their clients a peek behind the scenes under NDA, and this transparency has proven to be highly successful for them in the past. If you are proud of your work and have the proper protection to prevent it from being stolen, it can be a great way to prove your value to your clients.

It is also important to value your team when building technology for clients. With services where you sell expert knowledge, the value you provide to your clients is in the experience and expertise of your team. It is essential to value your team’s contributions to your success and, in turn, reward them by investing in their success. Without these people in your team, your business would mean nothing. Make sure to take care of them.

Being the “disruptor” can be intimidating for many, but it’s as simple as doing something different from the norm. Doing anything differently can be “disrupting” the system, but this is not a label that people in the technology industry should be afraid of. Rather, you should strive to be an innovator; someone who doesn’t only fix broken things, but also comes up with creative solutions to problems and ways to make things better.

This field is looking for people who are willing to take risks. “Nothing worth doing comes easy, and nothing easy comes without an amount of risk,” says Chavez. “Become accustomed to taking risks and embracing failure as a strengthening experience.” Indeed, this field is all about being new and fresh, and doing so requires outside-the-box thinking. Playing it safe might yield consistent results, but those results will be homogenous and less likely to satisfy clients.

Additionally, it is also vital that you approach your business with a spirit of perseverance. You will inevitably be met with challenges. It happens with any new business in every industry, and to succeed, you will need to know how to handle these obstacles. Don’t let one setback bring you down. After all, this is a business of trial-and-error, so it is acceptable to make a few mistakes before finally coming to an end product that is what you (and your clients) need.

Along the same lines, you have to be patient when developing this type of technology. Success won’t come overnight. It takes time for things to build up, so you have to recognize and celebrate the smaller wins as they come. On the other hand, failures can feel like they happen almost instantaneously. It can sometimes be overwhelming to see all of these negative things pop up with positive results taking so long to achieve, but you can’t be rewarded if you don’t stick with it.

Starting a successful technology solution business means establishing trust with your clients and committing to delivering high-quality work. This is a talent-first industry, meaning that you have to invest in the best team possible and make sure that everyone knows the strength of your team. “A great team creates great work, which leads to client satisfaction and trust,” says Chavez. This will be the core of your business’s success.

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