Los Angeles, California, USA — Until recently, Super Apps have been found primarily in Asia. While the term ‘Super App’ is not new, it has been coined by BlackBerry founder Mike Lazaridis in 2010 and described as an “ecosystem of many apps that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.”
Super Apps typically combine features of social media, e-commerce, on-demand services, and more, allowing users to perform a variety of tasks within the app.
Super Apps have gained popularity in other parts of the world, particularly in Asia (e.g. WeChat, Line, and Grab), and are now just starting to gain momentum in the United States. Many tech companies have claimed to have achieved ‘Super App’ status, but are they really Super Apps?The reality is that most apps who claim to be Super Apps are actually just omni-apps (an app with multiple features).
A true Super App contains micro-apps (also known as ‘mini programs’). Micro-apps are single-purpose, fast-loading apps hosted within a Super App. With micro-apps, businesses are able to launch their own micro-app at a fraction of the cost and time to develop a traditional app, all while tapping into the user base and ecosystem of a Super App.
For example, a Super App might offer a variety of micro-apps for tasks such as booking a ride, ordering food delivery, paying bills, and more. These micro-apps are often developed by third-party developers and integrated into the Super App, allowing users to access a wide range of services within a single app.
Super Apps have gained popularity in other parts of the world, particularly in Asia, and are now just starting to be used in The West. Examples of Super Apps include WeChat in China, Grab in Southeast Asia, and Vezbi in the United States.
ABOUT THE AUTHOR
Henry Jan, the consummate entrepreneur, is the architect of structuring and facilitating over 100 corporate mergers and acquisitions in dozens of industries, including healthcare, real estate, logistics, entertainment, and biotech – many of which he ushered into public entities.
Jan is the founder of the Vezbi Super App, which was created with the concept of ‘altruistic egoism’ at its core – the idea that the individual’s ‘selfish’ drive can work to improve the lives of all. This tenet shaped not only the philosophy behind the Vezbi Super App but also Vezbi the (Super) business and the establishment of Project Seva, which aims to help fund 100 eligible non-profit organizations, fully encapsulating the idea: “I win when we win.”
Vezbi Press
Press Release Distributed by The Express Wire
To view the original version on The Express Wire visit Henry Jan: What Exactly Is a Super App?
