The global outdoor clothing market was valued at US$ 13.9 Bn in 2021 and is projected to expand at a CAGR of 5.6% from 2022 to 2031.
The global outdoor clothing market is expected to be valued at US$ 23.6 Bn by 2031, at a CAGR of 5.6% for the period, 2022-2031. Significant changes in the western economy over the past few decades have changed the way consumers and buyers function. Nowadays, it has become common for many suppliers to offer similar products and services so that the customer has a wider choice. People buy products and services according to their specific needs, but the motives for buying vary. Outdoor clothing has certain aspects: color, shape, style, fit, dress comfort, appearance, functionality, and price. Customers that pursue high-tech sports such as mountaineering, skiing, ice skating, cycling, or sailing practice their outdoor sport extensively, which is expected to propel the demand for outdoor clothing worldwide. Customers demand high-quality clothing that lasts longer and works well in extreme conditions due to the nature of the sport. Thus, product performance is crucial. While functionality and price are often the most determining criteria for sportswear, visual attributes of the product can also be important with users.
According to the European Outdoor Group (EOG), outdoor clothing penetration is increasing in Europe. EOG member companies are conducting trade shows and marketing activities as part of their Vision 2020 strategy to increase participation of Europeans, especially women, in outdoor activities. Outdoor clothing made from natural fiber presents growth opportunities to global outdoor clothing manufacturers. According to global outdoor clothing company, VF Corporation, natural fiber outdoor clothing is still an unexplored market, thus presenting lucrative opportunities for market players.
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In addition, the market has shifted its focus toward designing women’s outdoor clothing, as women today around the world are more committed to outdoor activities. Children, on the other hand, need outdoor clothing due to their athletic tendencies and outdoor activities in schools or colleges.
Nowadays, people are increasingly becoming concerned about their community and the environment. In particular, governments of European countries are assigning greater importance to the society and the environment.
Most outer garments are made outside of Europe. Manufacturers prefer to import these products from China, India, Vietnam, Bangladesh, etc. The chemicals used in the production (especially dyeing, and brushing) are harmful to the environment. Hence, many outdoor clothing companies have set out to make their entire supply chain as sustainable as possible. A growing indicator is the company’s Sustainability Image Score (SIS), which delivers a picture of customer perceptions of the company and sustainable ways of carrying out the business. A few outdoor recreational companies have reached the top 10 SIS rankings in 2016. These include the U.S. firm Patagonia and German companies Schöffel and Vaude.
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While mobile phone penetration remains strong, the e-commerce segment is growing rapidly and has become an important tool for customer engagement as part of many channel strategies. With more and more customers buying goods with smartphones, leading players are improving the delivery of their apps and using in-app deals only. For example, Go Outdoors has developed an app that allows customers to display their iPhones instead of their store discount card. Another trend has been the emergence of ‘flash sales’ outlets selling sports products and outerwear. Although the UK is a very strong e-commerce market, there is significant growth of e-commerce throughout Europe.
Geographically, North America, the largest market for outdoor clothing, was valued at US$ 4.2 Bn in 2021, and is projected to be the leading region during the forecast period, from 2022 to 2031. However, Asia Pacific is one of the fastest growing outdoor sporting goods markets in the world. The stable economic climate coupled with rising revenue is driving the growth of the Asia Pacific outdoor clothing market. In addition, consumers’ choice of leading a healthy lifestyle and consistent growth in adventure tourism promotes market growth in the region. Disposable income of consumers and easy availability of new outdoor clothing that improve performance lead to increased adoption of advanced products, which also propels the outdoor clothing market. In addition, multifaceted marketing campaigns and celebrity approvals also encourage the growth of the outdoor clothing market.
The market in Europe is expected to grow significantly as well. According to the Adventure Travel Trade Association, Europe is a key market for adventure tourism companies in Africa (43%) and Asia (30%). South America benefits the most from North American tourists (54%), followed by European tourists (33%).
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Key Takeaways
- In terms of revenue, the top wear segment held the dominant share of around 46% in 2021, and is expected to maintain the trend during the forecast period
- North America accounted for the largest volume share of approximately 35% in 2021 of the overall global market
- Various new initiatives in terms of new product development, mergers & acquisitions, etc., are being observed in this market
Global Outdoor Clothing Market: Segmentation
Global Outdoor Clothing Market, by Product Type
- Top Wear
- Shirts & T-Shirts
- Jackets & Hoodies
- Bottom Wear
- Trousers
- Shorts
- Leggings & Tights
- Coveralls
- Others
Global Outdoor Clothing Market, by Material
- Natural
- Cotton
- Wool
- Leather
- Others
- Synthetic
- Nylon
- Polyester
- Others
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Global Outdoor Clothing Market, by End-user
- Men
- Women
- Kids
Global Outdoor Clothing Market, by Price
- Low
- Medium
- High
Global Outdoor Clothing Market, by Distribution Channel
- Online
- Company Website
- E-commerce Website
- Offline
- Specialty Stores
- Hypermarkets & Supermarkets
- Other
Global Outdoor Clothing Market, by Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- France
- Germany
- U.K.
- Rest of Europe
- Asia Pacific (APAC)
- China
- India
- Japan
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Rest of South America
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