According to the latest report by IMARC Group, titled “Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” The global energy drinks market reached a value of US$ 39.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 59.2 Billion by 2027, exhibiting a CAGR of 7.1% during 2022-2027. Energy drinks are popular drinks among the younger generation with that contain high levels of stimulant ingredients, primarily caffeine, or guarana and vitamins. It Their consumption provides the consumer with ensures reduced mental fatigue, improved memory, and increased alertness. Some of the popular forms of energy drinks include sports drinks, beverage concentrates, carbonated drinks and ready-to-drink beverages. Some of the top energy drinks are red bull, rockstar, and monster.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Global Energy Drinks Market Trends:
The global market is majorly driven by the significant increase in demand for energy boosters among the young population in parties or clubs. Furthermore, the growing health consciousness among the consumers. This, along with the widespread preference for maintaining an active lifestyle among the masses, has led to an is increase in ing the demand for functional beverages, thereby providing a boost to the market growth. Apart from this, the rising demand for packaged beverages is providing a thrust to the market growth. Moreover, and the rapid expansion of convenience stores is are providing an impetus to escalating the market growth. Besides this, an the rising increase in the number of individuals participating in sports activities is catalyzing market growth. Additionally, the busy schedule of working consumers is providing a thrust to the market growth. Other factors, including rapid urbanization, changing lifestyles patterns, and inflating disposable income levels, are also creating a positive outlook for the market.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Amway
- AriZona Beverages USA
- Campbell Soup Company
- Living Essentials Marketing LLC
- Metta Beverage Corp.
- Monster Energy Company
- National Beverage Corp.
- PepsiCo
- Red Bull GmbH
- Suntory Holdings Limited
- Taisho Pharmaceutical Co. Ltd
Key Market Segmentation:
Breakup by Type:
- Alcoholic
- Non-Alcoholic
Breakup by End User:
- Kids
- Adults
- Teenagers
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Speciality Stores
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2016-2027)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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