The Global Endpoint Protection Platforms (EPP) Market was valued at USD 8.95 billion in 2020 and is predicted to reach 29.06 billion by 2030 with a CAGR of 12.5% from 2021-2030.
Market Dynamics and Trends
Incidences of cyber-attacks on organizations are often reported around the globe. As these cyber-attacks and breaches are becoming advanced day by day, it has become imperative for organizations to adopt endpoint protection platforms that plays a vital role in establishing security for corporate endpoint devices. Also, the rising concept of bring your own device (BYOD) due to the ongoing Covid-19 pandemic has propelled the demand for EPP solutions in various organizations, which in turn has propelled the growth of endpoint protection platforms market. However, factors such as rising malware risks and attacks beyond the protection capabilities of EPP solutions as well as lack of accountability are expected to limit the growth of the EPP market during the forecast period. On the other hand, increasing need for modern security and safety technologies are creating lucrative opportunities for the endpoint protection platforms market growth in the coming years.
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Competitive Landscape
Lucrative growth opportunities make the endpoint protection platforms market extremely competitive. Some of the major players in the market are Microsoft, VMware, Broadcom, OpenText, McAfee, Cisco, Trend Micro, Quest Software, Avast, and BlackBerry. The market players are launching various new products to strengthen their foothold in the market. For instance, in April 2021, AT&T Cybersecurity launched a managed endpoint security solution that stems from an alliance with SentinelOne. This security solution with SentinelOne is developed to correlate the detection of endpoint threats through a single software agent.
Market Segmentations and Scope of the Study:
The global endpoint protection platforms market is segmented on the basis of products, deployment mode, endpoints, organization size, end user and geography. On the basis of products, the market is classified into anti-malware, personal firewalls, data loss prevention (DLP), whole-disk encryption, web filtering, host intrusion prevention, exploit prevention, device control, malicious script detection, application control, and endpoint detection & response (EDR). On the basis of deployment mode, the market is bifurcated into cloud-based, and on-premises. Based on endpoints, the market is segmented into Servers, Desktops, Laptops, Smartphones, and Embedded Devices. On the basis of organization size, the market is divided into SMBs, and Large Enterprises. On the basis of end user, the market is classified into IT & telecom, retail & e-commerce, BFSI, government & defense, education, manufacturing, healthcare, and others. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.
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Geographical Analysis
The North America region is anticipated to hold the lion share of the market owing to the increasing investments by organizations in real time security solutions and significant profit from various acquisitions by some of the leading players present in the region. Also, the looming risk of ransomware in this region is expected further propel the market growth. Some EPP solution providers in the U.S. are offering cyber insurance policies for ransomware to demonstrate confidence in ransomware defense.
However, the Asia Pacific region is predicted to show rapid and consistent growth in market share within the forecast period. This is attributed to the highest adoption of mobile devices and connected devices that are initially vulnerable to cyber-attacks. Moreover, countries in this region are mainly focusing on the deliverance of high-end technology to lessen the risks associated on the business endpoints instead of only meeting the compliances.
KEY MARKET SEGMENTS:
- Global Endpoint Protection Platforms Market – By Products
- Anti-malware
- Personal Firewalls
- Data Loss Prevention (DLP)
- Whole-disk Encryption
- Web Filtering
- Host Intrusion Prevention
- Exploit Prevention
- Device Control
- Malicious Script Detection
- Application Control
- Endpoint Detection & Response (EDR)
- Live Analysis
- Containment
- Threat Investigation
- Threat Hunting
- Incident Response
- Global Endpoint Protection Platforms Market – By Deployment Mode
- Cloud-Based
- On-Premises
- Global Endpoint Protection Platforms Market – By Organization Size
- Small and Medium Sized Enterprises
- Large Enterprises
- Global Endpoint Protection Platforms Market – By Endpoints
- Servers
- Desktops
- Laptops
- Smartphones
- Embedded Devices
- Printers
- Routers
- Global Endpoint Protection Platforms Market – By End User
- IT & Telecom
- Retail and eCommerce
- Banking, Financial Services, and Insurance (BFSI)
- Government and Defense
- Education
- Manufacturing
- Healthcare
- Others
- Global Endpoint Protection Platforms Market – by Geography
- North America
- U.S.
- Canada
- Mexico
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