Transparency Market Research delivers key insights for the direct thermal ticket paper market in its published report, which includes global industry analysis, size, share, growth, trends, and forecast for 2021–2029. In terms of revenue, the global direct thermal ticket paper market is projected to expand about 1.4x its current market value by the end of 2029, owing to the fueled demand for anti-counterfeiting in tickets, which ultimately facilitates the direct thermal ticket paper market growth. The transport ticket application segment is likely to create an incremental opportunity of more than US$ 84.9 Mn between 2021 and 2029. The top-coated paper is highly demanded in the direct thermal ticket paper market.
Direct thermal ticket papers are gaining notable traction, along with POS receipt and label applications, as tickets have displayed remarkable progression in segments such as lottery & gaming tickets, admission/event tickets, and transport tickets (boarding passes, ATB/Baggage tags, and others).
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TMR also expects direct thermal ticket papers with thickness up to 70 GSM to bag half of the market share in terms of value. However, direct thermal ticket papers with above 120 GSM are expected to witness exceptional growth, owing to their added security and durability features, especially for lottery & gambling ticketing purposes. Therefore, lucrative sales opportunities are expected for direct thermal ticket paper in near future.
For better market understanding, the research team has analyzed consumption and sales of direct thermal ticket paper as per the thickness of the paper across five regions. The consumption of direct thermal ticket paper as an application of various tickets is rapidly progressing over the past three years. As per the TMR analysis, the Asia Pacific region is forecast to hold a market share of more than 35% of the global direct thermal ticket paper market by 2029. North America and Europe are foreseen to dominate the market in 2021, owing to the wide applicability of direct thermal ticket paper.
Forgeries in Public Transport Tickets to Spur Demand for Direct Thermal Ticket Papers
In the last decade, pre-eminent countries in Europe have seen a disturbing rate of forgeries/counterfeits in public transport tickets. Thermal paper is a speciality paper with a composition that claims major effort to be duplicated and has thus, appeared as an ideal in forgery-proof ticketing applications.
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According to the annual report by Swiss Federal Railways (SBB), there were approx. 270 cases of ticket counterfeiting registered of which, nearly 50 cases were referred to as international forgery. More security is offered by the direct thermal ticket paper and due of its look and feel, it gets very difficult to forge.
Digital Boom to Pose as Major Challenge for Direct Thermal Ticket Paper Market
Key producers of direct thermal ticket papers eagerly quote that “quality with additional security peculiarities incites higher printing cost”, which has surfaced as a crucial challenge for the direct thermal ticket paper demand over the past decade. Online ticketing systems and electronic data transmission in industries such as retail, gaming, transport, etc., have lessened paper usage for boarding passes, entrance tickets, and others.
Consumers, particularly in developed economies, largely favor digital/mobile tickets due to a more secure authentication process and transparency. Secondly, the cost is another major challenge faced by geographical manufacturers of thermal ticketing paper. This could hinder the sales of direct thermal ticket papers in these regions.
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Direct Thermal Ticket Paper Market: Competition Landscape
The global direct thermal ticket paper market is highly fragmented in nature into which, major share of the market holds by domestic and local market players. Some of the key players operating in the global direct thermal ticket paper market are Domtar Corporation, Nippon Paper Group, Ricoh Company Ltd., Oji Holdings Corporation, UPM-Kymmene Oyj, and AhlstromMunksjö Oyj.
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