Visualizers, often known as document cameras, are gaining popularity as a means of improving the aesthetic appeal of presentations. During the projected period, the visualizer market will continue to rise because to rising consumer awareness, rising demand from tech enthusiasts, and increasing acceptance of improved presentation techniques by businesses and educational institutions.
The worldwide visualizer market is being fueled by the newest breakthroughs in camera technology. In 2016, camera sensors in the latest document cameras capture native images at high resolutions like 720pHD (1280720 pixels) or 1080pHD (19201080 pixels). For visualizers, such extraordinary image quality for presenting purposes is creating a favorable buzz.
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Market Dynamics
- The use of visualizers as visual presenters in lecture halls or classrooms is growing.
- Rising adoption of digital overheads for presentation purposes in conferences, meetings, and training sessions of corporate organizations
- Increasing demand for doc cams for videoconferencing and telepresence tasks
- Application of minute document cameras for telemedicine, x-ray display, and telepathology systems in the healthcare and medical industry
Ongoing replacement of epidiascopes and overhead projectors with document cameras and the ease of connecting to various projectors and portability of visualizers are other key factors driving the adoption of visualizers.
The latest technologies in camera and presentation are likely to aggregate features of a document camera. Projectors fitted with the document and native image capturing feature are likely to be developed in the near future. Developing lightweight and portable visualizers can help manufacturers gain a competitive edge in the market.
Region-wise Outlook
The growth of the global visualizer market is highly concentrated in North America. Tech proliferation and improving business and educational techniques in the US and Canada will continue to fuel demand in North America. Europe will follow North America in terms of the market share, whereas Asia Pacific, Latin America, and other developing regions are expected to witness a rise in the demand for visualizers and document cameras.
Key Companies
In the late 80s, companies such as WolfVision GmbH and ELMO EUROPE GmbH launched the first commercial document camera. Apart from WolfVision and ELMO, the key players in the global visualizer market are IPEVO Inc., Kony Inc., Hayamim Ava Sdn. Bhd., Genee World Ltd., Samsung Group, Optoma Europe Ltd., and Edu Assessment Pvt. Ltd., among others.
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Regional analysis Visualiser Market includes
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Global Visualiser Market Segmentation
The global market for visualisers is segmented on the basis of the type of camera used, the product type and the end-user consumers.
On the basis of thecamera type, the market is segmented into,
- Digital visualiser camera
- High-definition visualiser camera
On the basis of theproduct, the market is segmented into,
- Portable Visualiser
- Desk Visualiser
- Ceiling Visualiser
On the basis of the end-users, the market is segmented into,
- Enterprises
- (Further sub-segmented into small scale, large scale & medium enterprises)
- Educational Centers
- (Further sub-segmented into colleges, schools, universities and private tuitions)
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