Call tracking software is used for identification and tracking of customer chats, calls, and emails. Such solutions are provided by service providers who understand consumer trends and patterns in the business communication channels of the customer and accordingly pitch sales of the product or services that will benefit both parties. All small, medium, and large enterprises and service providers adopt one of the two methods to attract high customers. These include the cloud deployment and premise deployment softwares and they both offer features such as multi-device compatibility, monitoring and tracking, and motivate business owners and consumers to adopt the services and tools offered by players functioning in the global call tracking software market. The increasing use of cloud deployment technologies serves as the key growth drivers for the global call tracking software market in the near future.
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Call tracking technology can allow different business models such as pay per minute or pay per call, thus providing the permission to track phone calls. In some countries, this tracking can even record the entire conversations for future scrutiny and use in performance-based advertisements namely Display and Electronic Direct Marketing, SEO services, Google Adwords, and others. Players of the global call tracking software market are engaging in corporate strategies to ensure high sales under call tracking domain. Some of them are even indulging in the adoption and implementation of data driven management strategies so as to set up high ranks for their competitors and ensure notable revenue generation on the other side.
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Some of the players operating in the global call tracking software market include DEXEM, Caller Insight, Telstra, Agile CRM, DialogTech, and others. The presence of several regional as well as international players is further projected to intensify the overall market competition. Some of the top rated call tracking software in 2022 includes the following:
- CallTrackingMetrics
- WhatConverts
- 800response
- CallAction
- RingBa
- ResponseTap
- CallSource
- Invoca
- Hubspot
- Convirza
- DialogTech
- Infinity
- CallFire
- Marchex
- Infinity
- CallRail
- RingDNA
- FluentStream
- Phonexa
- CrazyCall
- ActiveDemand
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Additional Features of Call Tracking Software Technologies will Augment Market’s Growth
In order to suffice to the ever increasing demand of consumers and stay put in the competition, call tracking software should possess the following qualities:
- Profiles of the Caller – Establishing the profiles of the caller by recording relevant data such as device that the caller is using or his location, time of the call, and others
- Real-time Analytics – Ability to view real-time analytics will improve the ability to provide customized calling experience for the customer. Such features will result in more client engagement.
- Call recording – Ability to recall details that has been provided via call comes in handy when the data needs to be revised by the sales team. This will help identify glitches and will help improve in the future.
- Smart Call Routing – for ensuring that the calls are intelligently and dynamically sent to the right person, department or team and this is possible with the help of IVR systems.
- Keyword Tracking- for navigating to specific pages of interest on the website that the customer might find desirable. Keywords help to trace interests of customers better and are time efficient as well.
- History reporting – provides access to the right reporting tools, measure ROI, and the ability of tracking conversion rates for future calls.
- CRM program integration – for observing and noting caller profiles from his system. This will help integrate contact records and obtain relevant details from the system of the caller.
- Easy installation and use properties- for easy understanding and running of software programs with minimal glitches, thereby providing a smooth experience for the sales team.
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