According to our latest market study on “Broadcast Infrastructure Market Forecast to 2028 – Increasing Demand for Digital Terrestrial TVs to Provide Growth Opportunities for Broadcast Infrastructure Market During 2021–2028 the market is expected to grow from US$ 4,713.7 million in 2021 to US$ 8,145.7 million by 2028; and is estimated to grow at a CAGR of 8.1% from 2021 to 2028 COVID-19 Impact and Global Analysis – by Component, Technology, and Application,”
Clyde Broadcast Technology Ltd; CS Computer Systems; Dacast; EVS Broadcast Equipment; Grass Valley Canada; Kaltura; NEVION, ROSS VIDEO LTD; Zixi; and Cisco Systems, Inc. are a few major companies operating in the broadcast infrastructure market. the VOD industry contains several business models, service deals, and access modes, which continue to grow significantly. Viewers rely on the VOD services that are delivered at affordable rates and help in delivering a diverse viewing experience.
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Digital terrestrial TV (DTTV) is an implementation of digital television technology to provide a greater number of channels with better picture and sound quality using aerial broadcasts. The inclination of people toward video-on-demand (VOD) services and digital terrestrial television (DTT) with advanced video and audio features is growing exponentially in today’s fast-paced and technologically advanced world.
With the availability of unlimited choices such as Amazon Prime, Netflix, YouTube, Hotstar, and Disney plus, and on-demand channels of broadcasters, viewers are served with a vast range of options than ever before. Despite the dominance of these networks, terrestrial television continues to assert its position as a basic service to viewers worldwide. DTT broadcasting allows the transmission of about 10 or more digital services in a single frequency. According to TIP analysis, more than 45% of the Australian population utilizes a terrestrial broadcast network. Owing to this fact, the terrestrial broadcast network has become an important platform for news and current affairs, live sports, cultural programs, and general programming between broadcasters and their viewers.
Growing demand for smart TVs and increasing advancements in the telecom and broadcast industry are anticipated to drive DTTV technology. Furthermore, the VOD industry contains several business models, service deals, and access modes, which continue to grow significantly. Viewers rely on the VOD services that are delivered at affordable rates and help in delivering a diverse viewing experience.
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The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. Another key factor driving the broadcast infrastructure market is integrated platforms consisting of servers, set-top-boxes, and video content protection systems, along with appropriate tools, middleware, and billing, allowing the provision of a variety of TV services in several formats, such as video-on-demand, streaming, and time-shifted TV, based on a combination of underlying IP networks and DSL or optical access systems.
The paradigm shift of the broadcasting industry from analog to digital technology has introduced an advanced broadcast infrastructure, which is relatively complex. The broadcast industry is witnessing a significant demand for new broadcasting technologies such as internet protocol television (IPTV), web TV, high definition television (HDTV), and pay-per-view.
Nowadays, vendors are moving from hardware-based infrastructure to software-based infrastructure due to the high cost of broadcasting hardware infrastructure, high maintenance cost, and frequent hardware upgrades. The broadcasting industry has been undergoing revolutionary innovations with technological developments to provide a better experience for users and creating an opportunity for the vendors of broadcast infrastructure.
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Key findings of the study:
Players operating in the broadcast infrastructure market are mainly focused on the development of advanced and efficient products.
- In June 2021, EVS, the leading provider of live video technology for broadcast and new media productions, announced its partnership with Gravity Media to supply Xeebra multi-camera review system as the core technology for the company’s new integrated video adjudication and communications solution.
- In June 2021, Ross Video announced the acquisition ofPrimestream a Media-Asset workflow solution company. These solutions are used by customers within various market verticals, including enterprise, digital media, sports, and broadcast. Their solutions are designed to solve the unique and increasingly complex creative, business, and technology challenges in each market. Through this acquisition, Ross will naturally look to blend its Streamline media asset management solution with the Primestream products over time, to create a fully converged graphics and production asset management platform.
- Monolicht GmbH, a local luminaire manufacturer. The company will continue to operate as an independent local subsidiary of TRILUX in Switzerland.
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