According to the research report published by Polaris Market Research, the global broadcast equipment market was valued at USD 4.68 billion in 2021 and is expected to reach USD 7.06 billion by 2030, to grow at a CAGR of 4.8% during the forecast period.
Broadcast equipment is a set of automated systems and devices used for broadcasting information in the form of audio and video to the target audience. Electronic mass communication medium such as transmitters and repeaters, FM stereo generator, microphones, FM exciter antenna combiner, antenna array, FM transmitter power amplifier, and antenna switcher is used to broadcast the information.
Nowadays, major manufacturers in this market are launching advanced wireless broadcast equipment, fueling the growth of the broadcast equipment market. Technological developments in digital equipment, such as installing IoT, AI, and cloud-based platforms, are boosting market growth over the forecast period. An increased radical audience shift towards using smartphones and portable devices is driving the adoption of broadcast equipment.
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Broadcast Equipment Market: Growth Drivers
Increasing the adoption of artificial intelligence to enhance visual content interactive, and engaging is boosting the growth of the broadcast equipment market. AI is also being used by governmental bodies, large organizations, and small online businesses. AI is used in FM radio stations to track illegal telecasts and record their frequency. This factor is raising the demand for AI-based technologies, thus augmenting the growth of the broadcast equipment market.
A surge in the number of digital channels coupled with the rising acceptance of modern broadcasting equipment propels market growth. Increasing adoption of OTT-based content viewing is expected to promote the demand for encoders in broadcasting, which in turn fuels market growth. Moreover, an increase in the number of investments by various sports associations in telecasting events is further expected to accelerate the growth of the broadcast equipment market during the forecast period.
Broadcast Equipment Market: Report Segmentation
Insight by Technology
Based on technology, the digital broadcasting segment is expected to account for the largest revenue share in the global broadcast equipment market. Digital broadcasting has high transmission internet bandwidth and better spectrum efficiency. It is being accepted widely, especially in digital television applications such as terrestrial television and satellite TV.
Geographic Overview: Broadcast Equipment Market
On the basis of geography, North America held the largest revenue share in the global broadcast equipment market. The region has gained significant growth and is anticipated to create various growth opportunities for the manufacturers during the foreseen period. Another factor driving the broadcast equipment market growth in the region includes the increasing demand for UHD content creation and transmitting.
Moreover, Asia Pacific is anticipated to record a high CAGR in the global market. The Asia Pacific is becoming the hub for huge investments and business development opportunities. The key growth factors include the rising adoption of High-Definition (HD) content, the transformation from analog to digital telecasting, and the acceptability of on-demand substances via OTT platforms.
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Key Players
Some of the major players operating in the global market include Acorde Technologies S.A, AvL Technologies, Inc, Belden Inc., Broadcast Electronics (Elenos S.R.L.), Datum Systems, ETL Systems Ltd, GBS online, Global Invacom Group, Hangzhou Dibsys Technologies Co., Ltd., NEC Corporation, OMB Broadcast, Rohde & Schwarz India Pvt Ltd, Shanghai Teng Guang Broadcasting Equipment Co., Ltd., TVC Communications, and Visual Technologies India Pvt Ltd.
Recent Developments
- in December 2021, Zee Entertainment attained the broadcast rights for the Emirates Cricket for UAE T20 tournament for ten years.
- In October 2021, Telefonaktiebolaget LM Ericsson has introduced Vuma TV over the OTT platform across the globe through its subsidiary Red Bee Media Ltd.
Broadcast Equipment Market: By Technology Outlook
- Analog
- Digital
Broadcast Equipment Market: By Product Outlook
- Dish Antennas
- Amplifiers
- Switches
- Encoders
- Video Servers
- Transmitters/Repeaters
- Modulators
- Others
Broadcast Equipment Market: By Application Outlook
- Radio
- Television
- Direct Broadcasting Satellite (DBS)
- Terrestrial Television
- Cable Television
- IPTV
Broadcast Equipment Market: By Region Outlook
- North America (U.S., Canada)
- Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
- Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
- Latin America (Brazil, Mexico, Argentina)
- Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)
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