Beach towels are slightly bigger than regular bath towels and are usually used at beaches not just for drying up but also to lie down in the sun
Beach towels market are comparatively lighter and dry faster; thus they are considered more suitable for beaches and also for traveling. Some of the other features of beach towels is that most of them are sand free.
Beach towels come in different patterns, designs, and colors as they are mostly used outdoors
Rapidly expanding e-commerce industry to drive the global beach towel market
E-commerce industry is growing rapidly and manufacturers are able to gain deeper penetration in the global market.
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Rising globalization has resulted in a dramatic shift in online shopping trends, where majority of consumers prefer to buy commodities online
This growth in the e-commerce industry is projected to drive the global beach towel market at a robust pace
Nearly all the major brands across the globe have partnered with online distribution channels to expand their geographic presence
Rising innovation in terms of quality and design to offer significant growth opportunities
Beach towel manufacturers these days are increasingly focusing on product innovation by introducing attractive features such as sand-free, quick dry beach towels, and wearable beach towels
Emergence of novel and attractive beach towels is expected to generate growth opportunity in the coming years
Highly fragmented beach towel market to see the increasing threat of new entrants
The global beach towel market is highly fragmented owing to presence of several local players across the globe offering the product at substantially competitive prices
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Major brands are likely to face tough competition in emerging markets due to presence of several local manufacturers
Besides, the threat of substitutes from bath towels and beach blankets persists, thus hampering the market growth moderately
Asia Pacific to hold leading share of the global beach towel market
In terms of geography, the global beach towel market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
Country and sub-region level analysis of North America features the U.S., Canada, and Rest of North America. Analysis and forecast of the beach towel market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The beach towel market in South America is segmented into Brazil, and Rest of South America.
Asia Pacific dominated the global beach towel market in 2018 owing to emergence of new destinations and rising tourism to beach locations. ASEAN countries in the past couple of years have experienced notable growth in tourism. Thailand, Indonesia, Maldives, India, and Australia have experienced substantial growth in tourism, majorly because of increased count of tourists from across the globe
The market in Asia Pacific is projected to expand at a rapid pace, followed by North America and Europe during the forecast period
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Key players operating in the beach towel market
The global beach towel market is highly competitive owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global beach towel market are:
- Laguna Beach Textile
- Dock & Bay
- Snappy Towels
- Canningvale
- Tofino Towel Co.
- Ricdecor Mandala
- Pendleton
- Round Towel Co.
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