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Review: Alex Hepburn will melt your heart with sultry single ‘I Believe’ (Includes first-hand account)

The music video for “I Believe” was directed by Sashinski, and it was subsequently produced by La Familia. What makes the tune even more compelling is that it samples Aretha Franklin’s “People Get Ready,” which is quite sensational.

“I’m more than just the numbers, on a paycheck, working hard don’t pay , just to live less , oh my God I’m waiting for the recess , give me strength to change my life, I need this, I need this,” she sings, in one of the verses.

Her vocals are expressive, raw and bluesy, where the listener can recall Andra Day meets Amy Winehouse. The song certainly has a retro soul vibe to it, and she forms a strong connection with her listening audience.

Hepburn was inspired by her mother to explore singing and songwriting, as a way to cope with the trauma and anxiety following her father’s death, as well as the suicide of her younger sister, both of which happened within weeks of each other. She has toured with global music star Bruno Mars.

“I Believe” is available on iTunes.

The Verdict

Overall, Alex Hepburn delights on her soulful single “I Believe.” The song is simultaneously liberating and inspirational. Grab a bottle of wine, and let her ambitious, blues-soaked vocals lure you in. “I Believe” garners an A rating.

To learn more about London born singer-songwriter Alex Hepburn and her music, check out her official homepage.

Markos Papadatos
Written By

Markos Papadatos is Digital Journal's Editor-at-Large for Music News. Papadatos is a Greek-American journalist and educator that has authored over 22,000 original articles over the past 18 years. He has interviewed some of the biggest names in music, entertainment, lifestyle, magic, and sports. He is a 16-time "Best of Long Island" winner, where for three consecutive years (2020, 2021, and 2022), he was honored as the "Best Long Island Personality" in Arts & Entertainment, an honor that has gone to Billy Joel six times.

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