Nora En Pure chatted about her new track “Us,” and being an artist in the digital age.
Globally renowned and adored for her cinematic soundscapes and ethereal performances, South African-born, Swiss-based Queen of deep house, Nora En Pure, has spent the last few years working relentlessly to reach the pinnacle of the dance music scene.
Proving her eminence with every performance, playing stand-out shows at the likes of Coachella, Burning Man, Tomorrowland, and Panorama NYC, Daniela Di Lillo is a true force with an indomitable work ethic and an eye for immaculate detail.
On her track “Us,” she said, “I often trust instrumental productions to speak emotions, but I really just fell in love with this vocal and worked on a different version for this track. I’m still very happy with the results and also the Polar Inc. remix turned out to be really beautiful.”
Regarding her music and songwriting inspirations, she said, “Nature is always at the core of my tracks. When I travel and get to see new places, I find a lot of inspiration. I also get new ideas while watching films or shows, as I love the cinematic style and like to try to incorporate those elements into my own productions.”
The digital age
On being an electronic artist in the digital age, she said, “Honestly, I am a fan of real, organic, in-person contact. Technology has obviously opened so many doors and especially during the pandemic it was our only tool to be able to connect.”
“I loved our streaming projects which gave us the unique opportunity to match music with amazing visuals, which is something I’m very passionate about anyway. They are a lot of work though and after all, I would always want for people to go out, have human contact rather than watch something online,” she said.
Advice for hopefuls in electronic music
For young and aspiring electronic artists, she said, “Invest your time and only put out there what you truly believe in. Don’t try to copy what others are doing, as that won’t help you make a real name for yourself. If you want to be in it for the long run, you need to really hone in on what makes you different and work hard on your craft.”
On the future of electronic music, she said, “Right now there is such an overflow of people wanting a piece of it. With streaming and social media, I feel it attracted a lot of people that aren’t in it for the love of music necessarily, but rather may be promoting themselves, making money, and the same for events and festivals. I just hope over time quality will prevail and honestly that it will become a less hyped field of work again.”
On her definition of success, she said, “Success for me is reaching goals through your own hard work. Luxury for me is time with loved ones, adventures, experiences, and being able to help animals or people in need. That’s what truly satisfies me.”
“Us” is available on digital service providers by clicking here. “I think in life we often focus on topics or thoughts that are not really important in the grand scheme of things, and therefore I just love if my music can help someone feel better, feel emotions on a deeper level or have a slightly positive impact on them,” she said.
With the return to live events in 2021, Nora En Pure reconnected with fans near and far, and hosted sold-out Purified shows at New York’s Brooklyn Mirage and Echostage in Washington, DC.
Putting her passion for wildlife into action, Daniela announced her long-term partnership with the leading Ocean Conservation Non-profit Organization through the release of her nature-infused track “Aquatic.” With a steady stream of original gems including “Thermal,” “Oblivion,” “Won’t Leave Your Side,” “Life On Hold,” “Tantrum,” and “Luscious Rain,” she also delivered an official remix of Swedish pop sensation Tove Lo’s smash hit “Cool Girl.”
Entering 2022 in emphatic fashion, she delivered two official remixes of Claptone & Dizzy’s “Queen Of Ice,” as well as her club-ready original “Reminiscing.” Working tirelessly on her label, radio show and own releases, this critically acclaimed artist continues to soar further into a league of her own.